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b'In this episode, Craig talks with Bryan Barletta from Sounds Profitable about advertising in podcasting. Sounds Profitable is a free, weekly newsletter about adtech in podcasting. Advertising can be such an intimidating process. Where do you start? Who do you talk to? Where do you go? What connections and relationships should you be building? Bryan answers these questions in today\\u2019s episode.\\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\\u2019re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much!\\xa0\\nToday you\\u2019ll learn about:\\n\\nAnchor\\u2019s ad process versus podcasters who want to curate their own ad revenue\\nQuestions you need to ask yourself before you look for ads/sponsorship:\\n\\nWhat type of money do you want to get out of it?\\nWhy are you doing what you\\u2019re doing?\\n\\nDifferent types of monetization\\xa0\\nPodcasting as a hobby versus podcasting as a career\\nThe benefits of dynamic ads and dynamic content insertion\\n\\nDynamic ads, like cryptocurrency\\n\\nAd opportunities and making ad calls accessible\\nProgrammatic versus dynamic ad insertion\\nTips on best practices\\nThe right mindset in order to be successful\\nThe future of Sounds Profitable and Bryan\\u2019s mission statement\\n\\nResources/Links:\\nSounds Profitable, website: https://soundsprofitable.com/\\nPodnews.net, website: https://podnews.net/\\xa0\\xa0\\nCastos, website: Castos.com/\\nCastos, YouTube: https://www.youtube.com/castos'