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b'Podcasting can be a really great medium for breaking down long-held ideas about a certain topic.\\xa0\\nOn this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things data in the past while opening new opportunities for her business.\\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\\u2019re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.\\nToday you\\u2019ll learn about:\\n\\nWhy analytics and data scares everyone and how Alexandra has made it accessible\\xa0\\nHow do you use analytics to make the world a better place\\nNonprofits and their relationships with data\\nData doesn\\u2019t have to be evil or scary; you can use data to make your life easier\\nHow you can use data to support your mission\\nData being personal rather than process\\nWhat are value driven analytics and why they are important\\nThe two-way street of having a guest on your podcast\\nAlexandra\\u2019s podcasting process\\nThe longer term vision of the Heart, Soul, and Data\\nWhat data Alexandra uses when making goals for her podcast\\n\\nResources/Links:\\nAlexandra\\u2019s company, Merakinos: https://merakinos.com/\\xa0\\nHeart, Soul, and Data podcast: https://heartsouldata.com/\\xa0\\nMerch store for the podcast: https://heart-soul-data.myspreadshop.com/\\xa0\\nCastos Academy:'