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b'Introduction:\\nHow do you monetize without alienating your audience? What is the right mindset when going into a podcast?\\xa0\\nOn this episode of the Audience podcast, Stuart talks with Bruce Wawrzyniak, who started his podcast (Now Hear This Entertainment) as a way to promote his business. This is a path that a lot of business owners take since it is an easy way to get valuable information out to their customers and potential customers. Today Bruce talks about his success and how his podcast has evolved from a marketing tool to something quite extraordinary. He also talks about the importance of putting your audience\\u2019s needs first (give them value and give them something to enjoy).\\xa0\\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\\u2019re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.\\nToday you\\u2019ll learn about:\\n\\nBruce\\u2019s past in radio and his journey as a podcaster\\nHow curiosity plays a good role in interview shows\\nGaining customers\\u2019 loyalty and how to focus on your target audience\\nBuilding a business and a podcast and how to balance both\\nHow podcasting can help your personal and professional life\\nBruce\\u2019s philosophy on monetizing podcasts\\nPromoting products and podcasts on your podcast\\nOne of the great strengths of the podcasting medium: the formatting\\nBruce\\u2019s big podcasting tip\\n\\n\\xa0\\nResources/Links:\\nBruce Wawzyniak, LinkedIn: https://www.linkedin.com/in/brucewawrzyniak/\\xa0\\nNow Hear This Management: https://nhte.net/\\xa0\\xa0\\nNow Hear This Entertainment: https://now-hear-this.net/content/podcast\\xa0\\nBruce Wawzyniak, Instagram:\\xa0https://www.instagram.com/nowhearthisentertainment/'