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This week’s special guest is Joel Leong from Shopback.  Joel is the founder and heads the merchant partnership at ShopBack, a one-stop lifestyle portal that powers smarter purchase decisions for consumers.  A go-getter and a world class negotiator, he is responsible for driving deals and partnerships to bring the most rewarding shopping experience for ShopBack's users. Joel holds a Bachelor of Social Sciences from the National University of Singapore and hailed previously from Zalora and the Economic Development Board of Singapore.  

Together, we discuss how Joel came to found Shopback and how the business has evolved over the years. He shares why data-driven, customer-centric mentality is at its core at Shopback and how they measure everything that matters from the perspective of return and certainly the perspective of their customer.