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I sat down with Deeksha Gaur, Woolly's Director of PR and Marketing, to learn more about Woolly's success and the lessons she has learned as an arts marketer in the digital age. The main takeaway? Audiences crave this type of direct interaction and any company can do it. Although Woolly has "technologized" the lobby, coupling a more analog experience with social media elements can inspire a broad conversation around your organization’s art.