Music Exec And Producer Tom Werman Releases The Book Turn It Up

Published: Dec. 29, 2023, 4 p.m.

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Plax, Bill <BillPlax@iheartmedia.com>Mon, Nov 20, 12:35\\u202fPM



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REMINDER: TOMORROW MORNING,
TUESDAY, NOVEMBER 21st, 2023 @ 9:40 to 9:58 AM EASTERN TOM WERMAN, author of TURN IT UP!: My Time Making Hit Records in the Glory Days of Rock Music WILL BE CALLING YOU VIA ZOOM (link below) PLEASE KEEP YOUR CALL TO 18 MINUTES. Thank you! Join Zoom Meeting
https://us02web.zoom.us/j/85199875039
Meeting ID: 851 9987 5039








ABOUT TOM WERMAN AND TURN IT UP!" MY TIME MAKING RECORDS IN THE GLORY DAYS OF ROCK MUSIC
During his four-decade career in the recording industry, Tom Werman launched the success of REO Speedwagon, Ted Nugent, and Cheap Trick, and produced landmark albums by M\\xf6tley Cr\\xfce, Twisted Sister, Poison, Jeff Beck, and Blue \\xd6yster Cult among many rock and metal superstars. Several years after leaving the music business, he was cruising the web and landed on a pop culture site featuring a scathing indictment of him as a producer, "a guy with a hard-rock r\\xe9sum\\xe9 and a soft-rock mind." Blindsided by being pegged as a dogmatic musical hack, Werman wrote a rebuttal and then agreed to write a series on different aspects of a career in recording. He enjoyed the process so much that he decided to write a book.
In Turn It Up! My Time Making Hit Records in the Glory Days of Rock Music (Jawbone Press; November 21, 2023), Tom Werman sets the record straight about his passion for hard-rock music and his talent for recognizing and nurturing incredible (and sometimes incredibly difficult) artists-and reveals much more. Werman takes readers back to the 1970s, when he began his career as A&R man (as he notes, with apologies, A&R women were rare at the time) with Epic Records, and through the \'80s and \'90s, when he built his reputation and sealed the fame of outstanding rockers as an independent record producer. Along the way, he shares anecdotes to thrill rock fans and offers insights into what happens in the recording studio, the role of the producer, and the essential components of a hit recor'