Mike Bayer Releases The Book One Decision

Published: Jan. 14, 2021, 4 p.m.

Mike Bayer is a one-of-a-kind life coach. Often called "Coach Mike" by the thousands of people whose lives he has helped transform, he not only has decades of experience in the mental health space as the founder and CEO of the CAST treatment centers, but also deep empathy and understanding from having dealt personally with mental health challenges, including having recovered from drug addiction, and navigating the pressure of coming out publicly. A New York Times bestselling author and one of very few openly gay life coaches, Coach Mike also hosts his own podcast, is a sought after speaker, and is called upon as a guest expert in the media. It is his practical, accessible, and innovative approach, his deep expertise, and his creative methods in helping people unlock their authenticity that earned him the spot as the first ever regular contributor to the #1 rated Dr. Phil Show, and helped him inspire millions.

Coach Mike's first book Best Self was a runaway success, hitting the New York Times Bestseller list, published in 14 languages worldwide, and taught in classrooms across America. Penguin Life is excited to announce Coach Mike's new book ONE DECISION: The First Step to a Better Life (Penguin Life; On Sale: 10/6/20; $27). Building off the foundation of Best Self, ONE DECISION is an action-oriented guide that provides focus and clarity during times of uncertainty, reveals the truth about what drives our decision-making, and helps us connect with who we are, uniquely and at our core, before we make choices in our lives. It rises above the noise of the overpacked self-help category by providing the reader with real, immediate, and practical tools for transformation. Readers walk away from the experience of this book knowing what decisions to make, knowledge on what is holding them back, and a simple plan towards a better life.

ONE DECISION is a journey that helps us shift our outcome-obsessed focus instead toward how we can adapt, grow and evolve regardless of the outcome. It shows us how each and every obstacle in our lives can become an opportunity. The FORCE, an acronym created by Coach Mike, powers every decision we make, and he shows us how we can choose the "positive" FORCE to make authentic decisions, or allow the "negative" one to be in the driver seat. For example, "Fortune Telling" is when we convince ourselves that we can predict how something will turn out when the healthier alternative is "Fact Finding"-finding out all the facts in any given situation instead of guessing what might happen. Understanding what's underneath our decisions empowers us to make better ones for ourselves.

ONE DECISION offers an array of eye-opening insights into why we choose our behaviors, including:

* How to curate a highly-effective team that can help you make consistent, authentic decisions in every realm of your life

* Transformative exercises that will demonstrate precisely how to create opportunities out of obstacles

* Advice for aligning your thinking and decision-making with your Best Self

* Real-life stories that illustrate how Mike has helped people from all walks of life find their most authentic selves while struggling with the hardships of addiction, identity, and lack of motivation,

* Creative guidance for discovering the path back to yourself in a moment when so many people feel lost and disconnected.

We know ONE DECISION has what it takes to meet individuals exactly where they are and stir within them a deep, formidable desire and ability to create real and enduring change. Coach Mike brings a rare combination of artistry and know-how, story-telling and strategy, and a brilliant ability to speak directly to the reader's spirit. We believe this book will shift the paradigm of personal development and create a new flow both in people's lives and in the industry. It can and will be a FORCE for change.