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Pod Crashing Episode 234 With Jennifer Romolini From Stiffed New York City, 1973. Bob Guccione, founder of the men's magazine Penthouse, is about to drop his latest project, and it's not quite what anyone is expecting. Enter Viva, an erotic magazine for women published by a porn king but staffed by - drumroll - a bunch of feminist writers and editors. Viva features groundbreaking full-frontal male nudes, writing by feminist icons like Betty Friedan, and profiles of literary legends like Maya Angelou. Its cover stars include Bianca Jagger and Shelley Duvall. Anna Wintour is even Viva's fashion editor at one point. But what is originally conceived as a high-end, progressive, sexual utopia for women. doesn't quite turn out that way. Find out what happens when a group of scrappy feminist journalists teams up with a porn king? The true story of Bob Guccione, Viva magazine, and 1970s feminist porn.