Podcasts Other Archive 3 of Entrepreneurs On Fire 669: Willem Sodderland: How to make a product truly remarkable

669: Willem Sodderland: How to make a product truly remarkable

Published: Sept. 20, 2015, 10 p.m.

Willem is a serial entrepreneur, marketing innovator and speaker. In 2005, he founded Buzzer, Europe’s first word of mouth marketing platform. Pioneering social marketing, the company has mastered the art of engaging consumers with brands. He recently launched Buzzable, an innovation accelerator that helps products win by making them truly remarkable; or as Willem would say, buzzable.