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In this episode of Apparel Success, Rob talks about how focusing too much on "getting more sales" for your brand is a mental trap for clothing brand owners. Too many clothing brands change their values and alter their brand identity in an attempt to get more sales for their clothing line. In doing this, many times it ultimately hurts your brands future sales. This video is for anyone starting a clothing brand, clothing line, fashion brand, fashion line, t shirt business, apparel brand, print on demand (POD), dropshipping and beyond!'