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Published: Oct. 31, 2023, 1 p.m.

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Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs\\u2014straight from the expert!\\n\\nTopics Explored:\\n\\nFunnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation.\\n\\nAudience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront.\\n\\nFeedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns.\\n\\nTargeting Options: Navigate the array of targeting choices that Facebook provides. From demographics to interests, receive guidance on selecting the most impactful parameters for your app\'s niche.\\n\\nProduct Market Fit: Grasp the crucial concept of product-market fit and its pivotal role in your ad success. Gain insights on aligning your app with the needs and desires of your target audience.\\n\\nYou can also watch the video: https://youtu.be/X1iQnATTCUE

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Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

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SPONSORS

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The world\'s best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

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NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

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With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

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Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
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