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Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*
\\nFiguring out your customers\' lifetime value (LTV) is a vital step to increasing your profitability.
\\nYou will discover:
\\n- What is the lifetime value of a customer
\\n- How to calculate lifetime value of a customer the easy way
\\n- Can LTV predictions be made with machine learning?
\\n- How to forecast cashflow
\\nWhat is LTV?
\\nLifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This \\u2018worth\\u2019 of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).
\\nMartin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.
\\nLearn more:
\\n\\nhttps://pollen.vc/calculators/roas-ltv-and-cash-flow/
\\nApp Audits:
\\nhttps://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907
\\n\\nSPONSORS
\\nB7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don\'t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
\\nGet Started for FREE: https://www.helpshift.com/appmasters/
\\nTired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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\\nTwitter: @stevepyoung
\\nFacebook: App Masters
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\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message'