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Published: June 28, 2021, 8:30 a.m.

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Today\'s guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).

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Topics Covered:

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• 02:28 - Website traffic vs app traffic - what\'s converting better? 
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• 04:14 - How to optimize web traffic to app users 
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• 06:51 - Top of the funnel optimization to growth hack user acquisition 
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• 08:56 - Visual of Ripl\'s onboarding flow 
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• 12:02 - How to scale user acquisition 
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• 14:53 - What channel is better at scaling 
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• 18:17 - Wysefit App Audit 
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• 29:21 - The Google UAC hack that creates better targeting and lower CPIs 
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• 31:44 - How do you compare Google UAC for Android vs iOS 
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• 32:35 - Apple Search Ads campaign structure 
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• 35:54 - Is 50K a good starting budget? 
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• 41:26 - Butlr app audit 
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• 52:56 - What\'s the best channel for getting started with paid acquisition? 
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• 54:30 - Apple Search Ad\'s CPT starting point 
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You can watch this video: http://youtu.be/jK2yQU-27fw

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Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

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CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

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Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

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YouTube: AppMasters.com/YouTube
\\nInstagram: @stevepyoung
\\nTwitter: @stevepyoung
\\nFacebook: App Masters

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