BROADCASTS.com

Published: June 21, 2021, 7:30 a.m.

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Today\'s guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA\\u2019s mobile titles and has great experience in creative testing especially across channels. 

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Topics Covered:

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• 01:25 - How iOS 14.5 impacts mobile advertising 
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• 03:24 - How many users are opting in or out to be tracked 
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• 05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5 
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• 09:51 - How to target Facebook Ads for hypercasual games 
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• 13:38 - How to structure your campaign for game installs 
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• 19:59 - Happy Pet App Audit 
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• 32:49 - What metrics do you use to decide if a campaign is considered a success 
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• 33:55 - What is the average CPI 
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• 37:38 - Facebook Ad vs Google Ads 
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• 40:36 - Outfit Tracker App Audit 
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• 51:58 - Do you report all sales to Facebook? 
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• 52:14 - How does Facebook AAA base their targeting? 
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• 54:49 - When it comes to ad assets what\'s best? 
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• 55:51 - Lyricster App Audit 
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You can watch this video: http://youtu.be/jMoC1NYI1aE

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Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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