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Published: Aug. 30, 2021, 8:30 a.m.

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Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process.

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Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com.

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Topics Covered:

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• 02:10 - How to track revenue by keywords? 
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• 04:24 - How to structure your Apple Search Ads campaigns? 
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• 06:30 - What are the default rules and automation you should set up from the beginning? 
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• 12:55 - Can you track search ads all on your own? 
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• 14:37 - How to see the keywords listed under "low volume terms"? 
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• 16:00 - Is there a way to optimize download/install ratio from Search Ads? 
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• 17:21 - 85% of your downloads should open your app 
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• 19:46 - How does ASA impact ASO? 
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• 24:58 - Can you hack ASA by having a high CPT but low CPA? 
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• 27:58 - App Audit: Stand up! Smart reminder 
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• 39:00 - Should we switch to 3-day vs 7-day trial? 
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• 40:15 - Subscription hack - yearly subscription with no trial
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• 42:33 - Keyword level attribution on ASA Basic vs Advanced 
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• 45:39 - How long should we running ASA as a new app? 
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• 47:59 - What\\u2019s the ideal starting cost-per-tap (CPT)? 
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• 49:11 - What to do when your keywords are not getting visibility on ASA 
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• 53:33 - App audit: Note Quest 
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• 1:01:32 - Advice on bidding for your competitors\' names on search ads? 
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• 1:03:40 - Why would a competitor bid on your brand name if your app is small? 
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You can watch this video: https://youtu.be/VDyVWdngsW8

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Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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Follow us:

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YouTube: AppMasters.com/YouTube
\\nInstagram: @stevepyoung
\\nTwitter: @stevepyoung
\\nFacebook: App Masters

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