BROADCASTS.com

Published: July 28, 2021, 8:30 a.m.

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Today\'s guest is Anja Oberm\\xfcller, the Head of Product Marketing (adidas Training) at adidas Runtastic.

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As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.

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You will discover:
\\n- Where to start with user retention
\\n- The Adjacent User Theory
\\n- How to effectively manage in-app messaging
\\n- The survey questions that helps them fix their product
\\n- The strategies that led to a 230% growth in user retention
\\n- How retention leds to lower CPIs
\\n- How to connect user retention to overarching company/product goals

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Anja Oberm\\xfcller is the Head of Product Marketing (adidas Training) at adidas Runtastic.

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Show Mentions

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- How Adidas Runtastic Build Meaningful Relationships with Their Users
\\n- Fav app: Audible
\\n- The Adjacent User Theory

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SPONSORS

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Follow us:

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\\nInstagram: @stevepyoung
\\nTwitter: @stevepyoung
\\nFacebook: App Masters

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