838: How to Succeed on Social Media with Ross Clark

Published: June 3, 2021, 7:30 a.m.

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Today\'s guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services.

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Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Cond\\xe9 Nast. In this span, he has brokered industry-first partnerships between established and emerging players.

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In this interview you will discover:
\\n- How a digital media and technology executive went into astrology
\\n- How he\'s been able to give away so much free content and still monetize
\\n- What metrics to focus on when just starting out
\\n- The A/B test that made the biggest impact
\\n- How to find success with social as a mobile company
\\n- How to justify investing in social

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Ross Clark is the CEO and Co-Founder of Sanctuary.

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Show Mentions

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- Fav app: TrueCoach
\\n- Follow Sanctuary on Instagram

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SPONSORS

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