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b"On this week's Talk Your Book we discuss why market cap weighting is so hard to beat when constructing a fund, why cash outperforms the majority of stocks, the thinking behind reverse cap weighting the S&P 500, how to invest in companies with high customer satisfaction, some surprisingly strong\\xa0consumer brands, qualitative investment factors and much more. \\xa0 Find complete shownotes on our blogs...\\n Ben Carlson\\u2019s A Wealth of Common Sense\\n Michael Batnick\\u2019s The Irrelevant Investor\\n Like us on Facebook\\n And feel free to shoot us an email at animalspiritspod@gmail.com with any feedback, questions, recommendations, or ideas for future topics of conversation.\\n \\nLearn more about your ad choices. Visit megaphone.fm/adchoices"