Podcasts Other Analytics Neat Episode 20: World Federation of Advertisers Publishes Global Media Charter

Episode 20: World Federation of Advertisers Publishes Global Media Charter

Published: July 2, 2018, 3 p.m.

In this week's episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What's missing or lacking?  We cover all of this and more this week.  Thanks for listening! Read the Charter here: https://www.wfanet.org/news-centre/globalmediacharter/ Coalition for Better Ads: https://www.betterads.org/standards/ MRC Invalid Traffic Guidelines: http://mediaratingcouncil.org/101515_IVT%20Addendum%20FINAL%20%28Version%201.0%29.pdf iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat Visit BillBruno.com