Jesse Laflamme, CEO of Pete and Gerry’s Organic Eggs, took over the family business from his parents, Gerry and Carol. He has raised the bar even higher with his with his commitment to small-scale farming, organic foods, humane treatment of animals, and conservation. Jesse and his wife Sandra love having their children help out at the farm in Monroe, NH. In the podcast, Jesse addresses egg labeling confusion and explains the differences between free range, cage free, organic and pasture raised eggs that many consumers are confused by. P&G’s prides themselves on handling their hens in humane ways, and explains how other egg producers can follow their lead and what food labeling regulators can do to stop misleading claims about eggs. Find out more about Jesse Laflamme and his company at www.PeteandGerrys.com