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Sally Bergesen is the founder and CEO of Oiselle, a women\u2019s athletic apparel company now celebrating its 10th year in business. On this episode, Sally shares the \u201coh shit\u201d and \u201coh no\u201d moments that led her to create Oiselle, and talks about why it\u2019s so important to her that she and her company empower women. She talks about Oiselle\u2019s decision to start sponsoring professional athletes, including Kate Grace, Lauren Fleshman, and Kara Goucher, and shares the career opportunity that gave her a pit in her stomach and made her \u201cwant to throw up.\u201d She also opens up about some of Oiselle\u2019s more controversial moments like \u201cLogoGate,\u201d her opinion of \u201cThe Swoosh\u201d (that\u2019s Nike, of course), and her take on the state of influencer marketing. Stuff We Mention on this Episode: Oiselle: https://www.oiselle.com/ Episode 43 of the Ali on the Run Show with Kara Goucher: http://www.aliontherunblog.com/2017/10/25/ali-run-show-episode-43-kara-goucher/ University of Oregon: https://uoregon.edu/ Lauren Fleshman: http://asklaurenfleshman.com/ Bob Lesko: https://twitter.com/boblesko?lang=en Sarah Lesko: http://www.oiselle.com/blog/author/dr-lesko Emily \u201cSweaty\u201d Halnon: http://www.aliontherunblog.com/2017/03/01/episode-1-ultramarathoner-emily-halnon/ Sarah \u201cOnce Upon a Lime\u201d Conklin: http://www.aliontherunblog.com/2017/03/09/episode-9-sarah-conklin-337-marathoner-picky-bars-employee/ Meggie Smith: http://www.aliontherunblog.com/2017/05/11/ali-run-show-episode-27-meggie-smith-md-chief-resident-ob-gyn-nyu-langone-medical-center/ Oiselle Vol\xe9e: https://www.oiselle.com/athletes/volee New York Road Runners: http://www.nyrr.org/ Kate Grace: https://www.instagram.com/fastkate/?hl=en New York City Marathon: https://www.tcsnycmarathon.org/ Oiselle Flyte Tank: http://www.oiselle.com/shop/flyte-collection/flyte-tank Oiselle Roga Shorts: http://www.oiselle.com/shop/roga-running-shorts/roga-short Follow Sally: Instagram @oiselle_sally: https://www.instagram.com/oiselle_sally/ Twitter @oiselle_sally: https://twitter.com/oiselle_sally Blog: http://www.oiselle.com/blog Follow Ali: Instagram @aliontherun1: https://www.instagram.com/aliontherun1 Facebook: https://www.facebook.com/aliontherun/ Twitter @aliontherun1: https://twitter.com/aliontherun1 Blog: http://www.aliontherunblog.com/ Strava: https://www.strava.com/athletes/13333410 Thank you for listening to and supporting the Ali on the Run Show! If you\u2019re enjoying the show, please subscribe and leave a rating and review on iTunes. Spread the run love!