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Integrating your brand’s culture and values within your organization is one thing- but in order to find true success in your business, you need to provide culture-steeped value to your customers.

In this episode, I share the importance of cultivating mindshare, extending your brand’s culture out into the world, and making a lasting impression on your customer base.

“...if you provide extreme value on $100 price point, they might even move up to $1,000 price point.”

-Alex Hammer [03:24]

Top Takeaways:

• How to build a brand that adds value.
  
• Ways Apple, Harley-Davidson, Amazon, Tesla, and others are extending their brands.
  

Key Moments:

• [00:00] Intro
  
• [00:55] How to get captured time
  
• [01:41] 1,000 rabid fans
  
• [03:14] Providing value with your brand
  
• [04:08] Brand extension
  
• [06:16] Recap
  

Resources Mentioned:

• Advance Success Secrets by Alex Hammer
  
• 1,000 Rabid Fans by Kevin Kelly
  

Connect:

Find Alex Hammer

At Clarity.fm

At Upwork.com

On Linkedin

On Twitter

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