Published: Aug. 12, 2020, 8:03 p.m.
When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.
General Mills, the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.
Jay Watson is responsible for this task - connecting farmers in various commodity supply chains with support, tools, and pilot programs to enable regen ag practices.
In this podcast, Jay discusses:
- The criticisms around regenerative agriculture and why General Mills has decided to invest in it.
- How General Mills is educating farmers to view their land as an ecosystem.
- Overcoming the misconceptions held by some ‘foodies’ about where their food actually comes from.
- The current and future prospects of agtech in regenerative agriculture.