Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Published: April 22, 2020, 8:03 p.m.

Coming to you live from Australia's first national, virtual AgTech Meetup, this episode explores what alternative proteins are, how big they'll become, and whether this is a pending disruption or untapped opportunity for agriculture.

Panelists included:
  • Catherine Tubb- chemistry PhD and Research Fellow at RethinkX
  • Paul Wood- internationally recognized veterinary immunologist, inventor, and Chairman at AusBiotech
  • George Peppou- chef and CEO/Co-founder at cellular ag company VOW Foods

In this episode, we cover:
  • The different types of alternative proteins, from plant-based to cultured meat;
  • What’s driving their cost, and when it will come down;
  • When they'll hit the market, and how much market share they’ll get; and
  • What all this means for farmers, investors, and consumers.

This meetup was co-hosted by us (AgThentic) alongside SproutX and Platfarm.

Check out our website for the live video, slides, and more resources.