BROADCASTS.com

The red meat industry in Australia is facing an uncertain future due to Animal Welfare issues, cheaper meat alternatives and the rise of vegetarianism and veganism. Yet, the middle class in developing countries like China & Indonesia are developing a growing taste and high demand for red meat pushing up both meat and live exports. Host Chris Russell speaks to Chief Executive of Meat and Livestock Australia (MLA), Richard Norton, about how the industry is changing to meet the new place of red meat in global food demand. See omnystudio.com/listener for privacy information.