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b"Nic Sementa from the Agile Marketing Academy joins me in this podcast to share his thoughts on how to craft User Stories that will work for marketing. Nic's thoughts and opinions on this topic are heavily influenced by his marketing background, which, as he points out in the interview, is a little unique since most of the conversations on the topic are led by agile practitioners.\\xa0\\n\\nDuring the interview Alistair Cockburn joined in the conversation to offer his expert advice and guidance on the subject. Alistair is one of the authors of the Agile Manifesto, the creator of the\\xa0Crystal methods, leading voice on Use Cases and the man behind the Heart of Agile. (There is lots more - you can find it all at http://alistair.cockburn.us/ )\\n\\nShow Notes:\\n\\n00:38 Nic\\u2019s background and the challenges faced by Marketing that Agile could help with\\n\\n4:27 Putting Agile together with Marketing\\n\\n5:52 User Stories from a Marketers perspective\\n\\n6:52 The historical challenges involved with \\u201cmarketing\\u201d to the customer as opposed to engaging directly with the customer to find out what they need\\n\\n8:00 How coercing your customer to buy leads to the marketing equivalent of technical debt\\n\\n8:50 Googling Agile Marketing\\n\\n9:20 The corporate world is high school with ashtrays\\n\\n10:00 Why marketing needs a new language framework for Agile\\n\\n10:57 Apology to the Band Geeks (which Dave is)\\n\\n11:30 Revenue impact of implementing Agile Marketing Techniques\\n\\n11:52 How User Stories change in Agile Marketing\\n\\n12:33 Personas and more\\n\\n13:33 Developing a deeper understanding of the User and his/her pain points\\n\\n14:03 MadMen in Reverse is not going to help you understand the \\u201cideal customer\\u201d\\n\\n15:14 Marketing Research\\n\\n16:10 There is no such thing as offline marketing\\n\\n17:52 Recap of the Marketing User Story Guidance\\n\\n18:57 Let\\u2019s get al Skynet with this thing!\\n\\n20:00 Special Guest Alistair Cockburn on Agile Marketing User Stories\\n\\n25:55 Abstract thinkers vs. concrete thinkers\\n\\n28:05 Alistair\\u2019s visual grammar version of User Stories\\n\\n35:33 Where to learn more about the Agile Marketing Academy and how to reach Nic\\n\\nSome Links:\\n\\nFor more on the\\xa0Agile Marketing Academy you can go to their Certification site http://www.agilemarketingcertification.com\\nor send them an email at info@agilemarketingacademy.com.\\n\\nYou can reach Nic on Twitter -> https://twitter.com/nicsementa"