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General Mills Radio Adventure Theater "Pinocchio" Starring Evie Juster

The series had it origins in the meeting of two minds: the ad agency for General Mills at the time, Dancer-Fitzgerald-Sample was looking for a different means to reach a child audience besides television, which was decreasing commercial minutes and increasing costs; and Himan Brown, producer-director of the CBS Radio Mystery Theater, who wanted to introduce new audiences to the dramatic form on radio. Tom Bosley was chosen as the host because of his television recognition from a kid’s oriented series, Happy Days.