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Is your marketing workflow bogged down with urgent requests, inefficient software/systems, undocumented processes, and manual tasks that could be automated? How can marketing leaders implement work management solutions to help high-performing teams, especially when it’s a matter of life or death?

Today’s guest is Erin Koschei, digital marketer at Laerdal Medical. Erin describes how to efficiently and effectively manage the "Grand Central Station" marketing analogy.  

Some of the highlights of the show include:

• Resusci Anne: Laerdal Medical creates, manufactures, and sells resuscitation mannequins and medical simulation trainers
• Saving More Lives: No one should die or be disabled unnecessarily
• Grand Central Station: Laerdal’s marketing teams communicate and collaborate on content campaign components
• Plan ahead by prioritizing projects based on company goals, initiatives, products, and providing the right information to customers at the right time 
• Flexible and Supportive Team of Friends: All hands on deck to help when needed
• CoSchedule: Best option for teams to communicate, plan, get organized, meet deadlines, and increase visibility 
• S.M.A.R.T. Success: Set specific, measurable, achievable, realistic, and timely goals that show value contributed by teams and individuals to stakeholders 

Links:

• Laerdal Medical
• Gartner’s Marketing Work Management Article
• CoSchedule: Marketing Management and Strategy
• CoSchedule: State of Marketing Strategy Report 2019 
• CoSchedule: Marketing Strategy Guide
• CoSchedule’s Blog