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Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive and creates inefficiencies due to a disconnected marketing stack.

Today’s guest is Jared Rhue, head of business-to-business (B2B) marketing at rewardStyle. Jared describes his strategy of combining a core plan with agile methodologies to improve team collaboration and communication.

Some of the highlights of the show include:

• rewardStyle: Influencer marketing pioneer started from passion for fashion
• rewardStyle’s revenue model drives more than $1.2 billion annually in retail sales
• Global Community: More than 250 team members; 50,000 top-tier influencers, and 5,000 retail partners
• Strategy, Plan, and Review: Jared’s average day at rewardStyle
• Strategy Steps to Success: Document marketing plan, strategy, and methods
• Marketers must be agile for ability to ask and listen to audience challenges
• Short Message Service (SMS): Relevant channel for B2B marketing in the future
• rewardStyle’s core plan consists of positioning, value proposition, and priorities 
• Secret to Team Success: Eliminate fire drills/urgent projects created by makeshift marketing chaos
• Questions to prioritize projects: 
• • Does it support quarterly/yearly Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals?
  • Does it drive annual revenue?
  • Are there dedicated deadlines?
  • What’s the scope of work, and which team members will it impact? 
  • Which projects will need to be deprioritized?
• Stay on Track with Tasks: Implement marketing organizational management platform and agile methodology  

Links: 

• rewardStyle
• Gartner
• CoSchedule Academy
• How to Get Started With Agile Marketing and Do Better Work