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Remember the 1990s, when people used old school search engines? Cost per click for SEO was unheard of back then. Now, everybody uses Google. People have more control over marketing content than ever before. What’s the best way for your target audience to discover your marketing content? Search engine optimization (SEO). 

Today’s guest is Stephan Spencer, SEO expert and co-author of The Art of SEO. Stephan describes myths and truths about SEO, including why remarkable content wins.

Some of the highlights of the show include:

• Stephan’s Career Path: Studying for a PhD in biochemistry, only to switch to SEO
• What makes a good headline? Decision to consider SEO and keywords that attract users
• Quality over Quantity: Google rewards sites with Expertise, Authoritativeness, and Trustworthiness (EAT) and Your Money or Your Life (YMYL) 
• Myths Debunked: Meta keywords and descriptions are not as valuable for rankings and click-throughs; guessing game with no data to back it up
• BS Detector: Ask specific SEO questions to verify so-called expertise
• Where to begin with SEO: Start by defining strategies, followed by tactics
• Prioritize and balance both internal and external requests; don’t become the “butt” of jokes 

Links: 

• Stephan Spencer
• The Art of SEO 
• The Social eCommerce 
• Google Power Search 
• Stephan Spencer’s Free Gifts for AMP Listeners 
• The Art of War by Sun Tzu
• Rand Fishkin
• Netconcepts
• GravityStream
• Google’s Quality Rating Guidelines
• Google Analytics
• Stanford.edu
• Harvard Business Review (HBR)
• Google RankBrain
• Netscape
• This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule [AMP 144]
• CoSchedule Headline Analyzer
• New CoSchedule Marketing Suite
• Write a review on iTunes, and send a screenshot of it to receive cool CoSchedule swag!