BROADCASTS.com

As marketers, you’ve probably been told that you have to pay to play. But how do you make the most out of what you put in? People buy from people who they know, like, and trust. 

Today, we’re talking to Amanda Bond, owner of Ad Strategist. She tells us how to get more results from our Facebook ads, how much to spend on ads, and how to scale the use of ads. She shares her “secret sauce” comprised of a 3-step formula that goes from engagement to purchases. 

Some of the highlights of the show include: 

• Stop guessing, get results with Facebook ads; manage ads to get a better ROI
• As Facebook ads gain popularity and attract more advertisers, cost for them will only continue to rise; stay ahead of growth curve and remain competitive
• The Strategy System: Put people through a customer journey - Connect, Commit, and Close
• Connect: Amplify content, put the brand out there, and engage your audience; review Facebook Page Insights to identify how your organic content performs
• Commit: For lead generation, Ad Strategist only targets warm custom audiences; a custom audience is one that has previously interacted with your brands
• Close: When you set up your Facebook ad, it is the first thing you do; patch up holes of close/sales retargeting ads for them to convert to purchase decisions
• Take 3 main objections submitted to customer service and turn them into Facebooks ads to overcome those objections and increase sales conversion rate
• Make sure you can sell an offer before spending lots of money on Facebook ads
• Continue to fill pipeline with new members and scale sustainably by figuring out what information an audience needs to know to make a future purchase decision
• Targeting broad audiences can be just as cost-effective; power of Facebook ad tools and optimization
• If brand new to Facebook ads, don’t start Facebook advertising before you understand your earnings per lead

Links: 

• Ad Strategist
• Facebook Page Insights
• Write and send a review to receive a CoSchedule care package