Podcasts Other Actionable Marketing Podcast AMP082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlinko

AMP082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlinko

Published: April 24, 2018, 9 a.m.

These days, you need to create both a great Website and great content to rank on Google. 

Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper technique. 

Some of the highlights of the show include: 

  • Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google
  • Google penalized sites using this strategy
  • White Hat SEO: You don’t mind showing Google everything you did to optimize your site
  • Backlinko teaches people White Hat SEO strategies
  • SEO Elements: Keyword and topic research; create content around them
  • Two types of keywords: Information and commercial
  • Create and optimize content that gets the most searches around keywords/topics
  • Differences between well-researched and not researched content and topics
  • Provide one-stop shopping for all the information customers need
  • Skyscraper Technique is a form of research to figure out what content will perform well:
  1. Find a keyword
  2. Search for keyword in Google
  3. Create content better than what’s on first page of search results
  • Ways to improve content - go bigger and better, curate, storytelling, and more
  • Focus on quality over quantity; create less content, make it more valuable
  • Common missteps when implementing “less is more” strategy and ranking

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