The NBA

Published: Sept. 30, 2020, 11:38 p.m.

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On the eve of the 2020 NBA Finals, we dive DEEP into the history and business model of the league behind the world\'s 2nd largest and fastest growing major sport. How did the NBA grow from merely an excuse to monetize hockey arena off-nights into a global powerhouse with more reach and influence and reach than any other American sport? Tune in!!\\xa0

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