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Sega and the Genesis was THE underdog story of the early 90\\u2019s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo\\u2019s seemingly invincible global monopoly. But \\u2014 somehow \\u2014 it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??

Today we\\u2019re launching Acquired Shorts in order to tell this story and others like it: side tales from the \\u201cAcquired Cinematic Universe\\u201d that are too brief for a full episode, but too good to leave in the vault. We\\u2019d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack, email or Twitter!

ACQ2 Show + LP Program:

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• Subscribe to our interview show, ACQ2!
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• \\nBecome an LP and support the show. Help us pick episodes, Zoom calls and more.
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Sponsors:

Thanks to our fantastic partners, any member of the Acquired community can now get:

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• Up to 10% on your first year of business insurance with Vouch
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• A free trial of PitchBook + links to research reports!
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Links:

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• The shortest and most famous speech in video game industry history
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• Episode sources
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Carve Outs:

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• Daryl Morey on Invest Like the Best
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• Succession
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• Starship
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• 6 Days to Air
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Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.