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ACQ Sessions returns with David Senra of the Founders Podcast. David is one of our very favorite people in the world \\u2014 it\\u2019s impossible to spend an hour (or 3!) with him and not come away inspired to go take over the world. This conversation is an \\u201cextended, IRL version\\u201d of monthly calls that we do together where we share stories, swap life and podcast advice, and just genuinely enjoy sharing time with someone who shares our outlook and enthusiasm for the history of entrepreneurship. Pull up a chair, grab a beverage (or energy drink in David\\u2019s case) and join us!

ACQ2 Show + LP Program:

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• Subscribe to the shiny new ACQ2!
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• \\nBecome an LP and support the show. Help us pick episodes, Zoom calls and more.
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Sponsors:

Thanks to our fantastic partners, any member of the Acquired community can now get:

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• Up to 10% on your first year of business insurance with Vouch
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• One week of free PitchBook access!
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Links:

• \\nGo subscribe to Founders! Some of our favorite episodes: Bernard Arnault, Brunello Cucinelli, Edwin Land, Kobe Bryant\\n

Topics:

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• (00:01) - Intro
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• (03:30) - David\\u2019s time with Charlie Munger
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• (06:00) - Henry Flagler after Standard Oil
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• (09:00) - What makes a great biography, and how to capture all sides of complex characters?
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• (11:30) - Studying history is a form of leverage to achieve success
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• (13:30) - How do we figure out what the true story is for an episode we\'re doing?
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• (21:00) - Silicon Valley should focus more on durability than growth
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• (22:00) - How David Senra got into reading biographies and podcasting
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• (26:10) - What were each of their influences before starting Acquired and Founders?
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• (36:00) - How to suck less over time
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• (38:00) - What motivates, Ben, David, and David to get better?
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• (45:30) - Dead ends: business model changes, paid podcasts, changing the name to \\u201cAdapting\\u201d, and Senra\'s \\u201cAutotelic\\u201d
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• (52:00) - \\u201cYou\\u2019re not advertising to a standing army, you\\u2019re advertising to a moving parade\\u201d
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• (56:30) - Comparison of podcasting business models
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• (01:00:40) - Senra\\u2019s insane Readwise "healthy twitter" habit
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• (01:05:00) - Is it possible for the ultra-wealthy not to mess up their kids?
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• (01:15:30) - The fleeting moments you get to spend with your kids
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• (01:17:30) - The value of building relationships with best-in-class peers
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• (01:20:00) - How the book publishing industry works
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• (01:29:15) - How to differentiate yourself as an investor in 2023?
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• (01:39:00) - The greatest historical examples as content marketing
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• (02:02:30) - The best businesses are cults (and Senra starts one on the episode)
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• (02:07:30) - Senra gives feedback to Ben and David on Acquired episode format
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• (02:16:00) - Steve Jobs\\u2019 1997 product matrix
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• (02:17:30) - The moral imperative to market products that help people
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• (02:23:30) - Ray Kroc and Steve Jobs: deeply flawed founders
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• (02:24:00) - The founders we idolize are world-builders
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• (02:28:30) - When yachts and jets are underpriced assets
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• (02:32:30) - How to compete when money is cheap vs. when there are real interest rates
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• (02:40:00) - When Ben and David have fixed broken episodes in post-productio
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• (02:45:00) - Why masters of craft are so interesting to study
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• (02:46:00) - Should you listen to advice?
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• (02:53:00) - The Cuban experience immigrating to Miami
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• (02:53:30) - Senra\\u2019s first job detailing cars
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• (03:01:30) - College entrepreneurship programs
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• (03:04:30) - Ben\\u2019s experience learning UNIX as a kid
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• (03:09:00) - David remembers Tim Ferriss guest lecturing in college
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