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You may think you know the Nintendo story: a plumber named Mario, a princess named Zelda\\u2026 and didn\\u2019t they buy the Seattle Mariners at some point? We thought we knew it too. And then we started researching and were blown away.

The lovable Disney-like Nintendo that we know today is a 130 year-old a playing card company (i.e. gambling), forged in the shadowy world of the Yakuza and shaped by a four-generation cycle of bitter family betrayal. And its unlikely transformation into a global multi-billion dollar media monopoly was led by an iron-fisted patriarch who \\u2014 amazingly \\u2014 never played a video game in his life! Get ready for one of our favorite stories Acquired has ever told \\u2014 we couldn\\u2019t make this one up if we tried!

ACQ2 Show + LP Program:

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• Subscribe to the shiny new ACQ2!
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• \\nBecome an LP and support the show. Help us pick episodes, Zoom calls and more.
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Sponsors:
Thanks to our fantastic partners, any member of the Acquired community can now get:

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• Pilot: 20% off your company\\u2019s first six months of service
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• Vanta: $1,000 off any compliance audit product
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• \\n\\u2026in touch with Tiny! (just tell them Ben & David sent you)\\xa0
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Links:

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• Our Atari episode with Nolan Bushnell
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• Video of id Software\\u2019s legendary PC \\u201cport\\u201d of Super Mario Brothers 3
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• Episode sources
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Carve Outs:

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• Everything Everywhere All At Once
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• Michael Lewis on Tim Ferriss and on CSPAN\\n
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