Podcasts Technology Acquired Episode 21: Inside the M&A Press with Bloomberg's Alex Sherman

Episode 21: Inside the M&A Press with Bloomberg's Alex Sherman

Published: Sept. 27, 2016, 9:33 p.m.

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Ben and David go inside the M&A press with Bloomberg\\u2019s technology M&A reporter and host of the Deal of the Week Podcast, Alex Sherman. If you\\u2019ve ever wondered how stories about big deals get broken or what \\u201caccording to people familiar with the matter\\u201d really means, tune in for the behind-the-scenes scoop!\\xa0 \\xa0Note: A technical glitch with our recording setup created occasional short silences between Alex\\u2019s comments and Ben & David\\u2019s. It shouldn\\u2019t impact listenability, but we apologize for the awkward pauses!

Sponsors:
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe
Modern Treasury: https://bit.ly/acquiredmoderntreasury


Topics covered include:\\xa0
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  • Bloomberg\\u2019s own fascinating \\u201chistory & facts\\u201d and origins following the acquisition of storied Wall Street firm Salomon Brothers\\xa0
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  • Bloomberg\\u2019s core as a highly profitable technology business (selling terminals to Wall Street firms), with a large media empire built on top of it
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  • The tradable value of breaking M&A news & information to Bloomberg\\u2019s terminal customers, and competing on speed
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  • How \\u201csources" work \\u2014 and industry standard that sources be directly within the companies involved in a deal
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  • The coded language of M&A reporting and gleaning where information is coming from based on a story\\u2019s structure and phrasing
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  • The lifecycle of a story\\u2014steps from sourcing to writing to release, and reasons (or lack thereof) for why stories run when they do
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  • Internal & external PR resources companies use for M&A\\xa0
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  • How Alex prioritizes his time researching and creating stories, and who he\\u2019s meeting with to hear about what deals are in the works\\xa0
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  • The difference between \\u2018news\' and \\u2018analysis\', and why news dominates the majority of stories versus deeper analysis
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  • Media and social media business models, their evolution in the messenger world, and speculation on Twitter\\u2019s future
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  • How entrepreneurs can think about interacting with the press and building relationships with the right reporters for their stage and space
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  • Apple\\u2019s \\u2018unique\\u2019 approach to press relations\\xa0
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\\xa0 Followups:\\xa0

\\xa0 Hot Takes:\\xa0

\\xa0 The Carve Out:\\xa0

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