Podcasts Other Accounting Apps | Cloud Accounting | Accounting Ecosystem Building and Running a Highly Engaged Community | Catherine Walker aka OG

Building and Running a Highly Engaged Community | Catherine Walker aka OG

Published: Oct. 28, 2020, 9 p.m.

Today I’m speaking with Catherine Walker Community Manager at Xero

In this episode, we talk about . . .

  • How writing a thesis on the viability of organising information on the internet as part of her Master of Library and Information Studies was a solid foundation for her Community Managers role.
  • As one of Xero’s earliest employees, realising people were deciding whether to buy Xero over social media and jumping in to respond
  • What the day to day role of a community manager looks like
  • Advice for accountants and bookkeepers interacting on social media
  • Inspirational and funny stories of people Catherine’s met thru the community
  • Diffusing situations and dealing with negative energy on social media 

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