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Reputational Damage
b'
Clive James reflects on what it takes to make \\u2013 and break \\u2013 a good reputation in public life. He concludes that the government\\u2019s latest euphemism \\u2018reputational damage\\u2019 to describe the fallout concerning Gordon Brown\\u2019s special adviser Damian McBride, after he plotted to smear an opposition politician, is fooling no-one.
'