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Paid podcasts. There are many ways to get paid as a podcaster and now Apple and Spotify are launching their own avenues for podcasters to produce premium content.
Beyond the differences like price setting, cost to the creator etc., all stuff bound to change over time, what does it really mean for your show?
Join Ray Ortega, Dave Jackson, Paul Colligan, Effie Parks, and Bryan Barletta to help figure out what works for your show, in terms of monetization and how you might begin to navigate premium podcasting.
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Does moving podcasts behind a paywall work? Will Apple be testing the waters?
Join Ray Ortega, Dave Jackson, York Campbell, and\\xa0John Lund\\xa0to discuss subscription models for podcasts.
Stories discussed on this Round
Title: Apple Spotlight
Main Takeaway: This sounds promising for the independent Podcaster, but will it work?
url: https://podnews.net/update/apple-podcasts-spotlight
Title: Apple Podcast Subscriptions
Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster?
URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab
Title: Is Spotify\\u2019s big bet on podcasts failing?
Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content?
URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html
Title:\\xa0 Media targets podcasts for takedown
Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done?
Title:\\xa0 The Story of the First Podcast Feed
Main Takeaway: The long debated...first ever podcast.
URL: https://podnews.net/article/first-podcast-feed-history
Twitter dust up: "Mom and Dad are fighting\\u2026" https://twitter.com/davewiner/status/1352269149247066113
Title:\\xa0 Public media owners agree to sell Pocket Casts podcast platform
Main Takeaway: significant given it\\u2019s share of the market in comparison to other podcast apps
Title:\\xa0 What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue
Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform.
URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe
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Netflix is going to make movies available as an audio only experience. Will this pull people away from podcasts?
Join Ray Ortega, Dave Jackson, Elikqitie, and\\xa0Lee Uehara\\xa0to discuss some of the final podcasting stories of 2020.
Watch this Round: https://www.youtube.com/watch?v=EFKgG5VGrmk
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If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify\'s approach with Anchor but does it work? Is it valuable? Are they really \'dominating\' podcasting?\\xa0
Join Ray Ortega, Dave Jackson, Angela Connor, and\\xa0Zack Jackson\\xa0to music podcasts, getting your show in shape and other stories in podcasting.
Title: Spotify says it\\u2019s dominating the podcasting market because of a million-plus tiny podcasts
Main Takeaway: I\'m skeptical.
url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020
Title: Text to Podcast Company Launches\\xa0
Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new \\u201ccontent marketing?\\u201d\\xa0 This may be okay for brands I suppose. I just think a connection with hosts being \\u201creal people\\u201d can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I\\u2019m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice.\\xa0 The call-to-action on their website is \\u201cCreate podcasts from any content.\\u201d Really? Is that what podcasts should become?\\xa0
URL: https://podcastbusinessjournal.com/text-to-podcast-company-launches/
Title: Apple Podcasts Names NPR\\u2019s Code Switch as It\\u2019s First Ever \\u201cShow of the Year\\u201d
Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I\\u2019m excited to see happen. Also, the idea of \\u201cShow of the Year.\\u201d It\\u2019s the first but will it become Emmy and Grammy-like? What\\u2019s the criteria? Who decided? Was there a submission period? I didn\\u2019 t know this was happening and just think it\\u2019s worth discussing.\\xa0 BTW, Code Switch is a really good podcast.\\xa0\\xa0
Title:\\xa0 Why Carmakers Are Getting Into Podcasts and Audio Marketing
Main Takeaway: We\\u2019ve talked a lot about advertising in podcasting, and it\\u2019s usually driven by companies inserting their ads into podcasts and paying the content creators based on the number of impressions. That sort of advertising has been around since the days of the newspaper (maybe earlier), but Hyundai and Ford are bypassing podcasters all together and making their own podcasts that are thinly veiled ads instead. Hyundai created a podcast where they interview musicians and take a \\u201cvirtual audio tour\\u201d of their home city. They\\u2019re integrating all kinds of musical playlists on Spotify and visual elements on their website too. More interestingly though is Ford. They\\u2019re bringing back the Bronco and are advertising it through an 8-part \\u201cinvestigative\\u201d series called \\u201cBring Back Bronco: The Untold Story\\u201d. If this sort of thing works, will companies start hiring podcast producers instead of paying for ads on established podcasts? Should we start pitching corporate podcast ideas and get some of that sweet sweet cash?\\xa0
URL: https://www.adweek.com/media/why-carmakers-podcasts-audio-marketing/
Title:\\xa0 Bill Gates teaming with actor and activist Rashida Jones for new podcast, \\u2018Ask Big Questions\\u2019
Main Takeaway: Can we just talk about how random this podcast is? From the article, \\u201cA mutual friend suggested the two might have a lot to talk about and the podcast idea was born.\\u201d I just started listening to the first episode, but I love Rashida Jones and I\\u2019m sure it\\u2019s fabulous. I love the idea of interesting people getting together and just creating something like this that is meant to be a limited run. With the pandemic, this seems easier than ever. Who else could we introduce? Kanye and the Pope? Jeff Bezos and the Dalai Lama? Who is your dream team?\\xa0
Title:\\xa0 I analyzed 20 million Apple Podcasts star ratings. Here\\u2019s what I learned
Main Takeaway: If you have more than four ratings you are better than 50% of the podcast. The average rating is 4.6
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Join Ray Ortega, Dave Jackson, Jordan Blair, and\\xa0Bob Bender\\xa0to music podcasts, getting your show in shape and other stories in podcasting.
Stories discussed on this Round
Title: Buzzsprout Adds \\u201cLocked\\u201d Tag Feature, Encourages Other Hosting Platforms to do the Same
Main Takeaway: should be added to the RSS feed on all hosting platforms to prevent podcast pirates from making ad revenue from dynamically inserted ads. (Transistor has also announced support of podcast locking.)
Title: Use This Downtime To Get Your Music Business Affairs In Order
Main Takeaway: Taking this opportunity of downtime to catch up on the business details of your show, along with fine tuning your craft, It\\u2019s a brand new and different world out there, and we\\u2019re all in unchartered waters, so there\\u2019s no better time to up your game as someone who\\u2019s entertaining others.\\xa0
URL: https://www.businesssideofmusic.com/use-this-downtime-to-get-your-music-business-affairs-in-order/
Title: Spotify Launches New Audio Experience Combining Music and Talk Content
Main Takeaway: Spotify\\u2019s new allowable podcast format seems to benefit podcasters whose topic covers music, but it all comes with quite a catch.\\xa0
Title:\\xa0 The Virtual Music Conference May Become the New Norm
Main Takeaway: Get used to the idea, that the virtual world may be what we\\u2019re possibly doing for the next 6 to 12 months. The live gathering is going to be slow in coming back. Such events as SXSW, NAMM Show, CRS, and other industry events are all planning on either postponing (or not continuing) their events, or taking it to an entirely virtual world. There\\u2019s a lot of solutions out there, its finding the one that\\u2019s going to work best for what you do, and attracting your audience (and keeping them).
URL: https://www.businesssideofmusic.com/136-the-virtual-music-conference-may-become-the-new-norm/
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We always want to know how to get more listeners but perhaps an even harder task is to get those who are already listening to send you feedback or interact with your podcast in any way. How do podcasters have more conversations with their listeners, how do they know who is listening?
Join Ray Ortega, Dave Jackson, Scott Orr,\\xa0Steph Paige, and\\xa0Kennedy\\xa0to discuss getting more engagement with your listeners.\\xa0
Stories discussed on this Round
Title: 38 percent of Americans listen to podcasts to improve their mood
Main Takeaway: The value in podcasts is not just educational, what other benefits can we build in to the way we run our shows? Such as escaping their real world problems and improving their mood. What other types \\u2018f value\\u2019 can we give listeners? How about a sense of belonging and hope?
URL: https://podnews.net/update/deezer-mood
Title: GoodPods\\xa0
Main Takeaway: I started using this app to listen to podcasts on and am loving how they are bringing a social media element to podcasting and fixing the discoverability problem in a community focused way.
URL: GoodPods.com
Title: Top Ways to Improve Audience Engagement
Main Takeaway: Keyword in the title is Engagement. Podcasts are similar to any other form of social media, be it twitter, instagram, etc., in the way that if you are simply talking at people, interest will dwindle. But unlike other forms of social media, it can be easy to forget this, because of the nature of the platform of the podcast host/listener relationship. Engagement must be regular and continuous, both in ways throughout the podcast itself and on the platforms by which you promote the podcast.\\xa0
URL: https://blubrry.com/podcast-insider/2020/08/17/top-ways-to-improve-audience-engagement
Title:\\xa0 Charging Your Guest an \\u201cAppearance Fee\\u201d on Your Podcast
Main Takeaway: Don\\u2019t do it! Guest appearances should be mutually beneficial for both the host and the guest, and when you are charging guests, it is more likely than not that the quality of the content is being sacrificed in a number of ways.\\xa0
URL: https://schoolofpodcasting.com/charging-a-guest-appearance-fee-on-your-podcast/\\xa0
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If you\'re a podcaster you\'ve certainly made a mistake that you wish you could take back. With any luck, after this Round, you\'ll never make that mistake again or maybe you\'ll avoid it all together!
Join Ray Ortega, Daniel J. Lewis, Kevin McKinney and Eric Broadbent to chat about our podcasting mistakes and why you might want to add video to your podcast or if you\'re a video podcaster or YouTuber, why you might want to get into audio only podcasting.
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Can your podcast be found anywhere people are looking for your podcast? How about places they aren\'t looking for traditionally defined podcasts (read: YouTube)? Where do you put your podcast? What platforms that support audio do you ignore or resist?
Join Ray, Dave, Andrew Clews and Paul Colligan to discuss your podcast\'s distribution.
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You have a podcast, that\'s probably why you\'re watching the Roundtable and you\'ve probably recorded a bunch of episodes but do you create any other content to support your podcast?\\xa0
Join Ray, Dave, Jamie Eads, and Jessica Kupferman to discuss other ways to grow your podcast through content creation (e.g. should you be blogging too?). We\'ll also discuss news and stories in the podcasting space.
You can subscribe to the episode\\xa0mailing list to get new Rounds delivered to your inbox automatically.
Articles discussed:
Podcaster Sued for Copyright Infringement for Using Music without Permission
Spotify\\u2019s increased focus on podcasts in 2019 includes selling its own ads
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Many podcasters will complain that \'the system\' as it exists doesn\'t do enough to help grow their show. That they can\'t gain enough of an audience because they are locked out of the top charts or not part of a big network, but is that true? Is there more you could be doing for yourself to grow your show? Likely, yes.\\xa0
Join Ray, Dave, Evo Terra and\\xa0Natalie Torres to discuss podcast audience growth, podcast networks, and more podcasting news and stories.\\xa0
You can subscribe to the episode\\xa0mailing list to get new Rounds delivered to your inbox automatically.
Articles discussed:
The\\xa0Year\\xa0of\\xa0the\\xa0DIY\\xa0Podcast\\xa0Network
How to explain to family what I do
The year in podcasts \\u2014 never have our ears been so spoilt for choice
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What do podcast ratings actually tell us?
What New Data Suggests about Podcast-Hosting Customers
Subscribe to\\xa0Podcasters\' Roundtable on YouTube\\xa0and use the\\xa0bell icon to set notifications\\xa0so that you know when we\'re live!
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