Podcasts Technology Generazione Digital
Generazione Digital

Generazione Digital

88 episodes

Informazione, intrattenimento e comunicazione dal mondo del marketing, dell'advertising e della digital communication a cura di Mariano Diotto.

Podcasts

Puntata 86: Brian Chesky e la lettera di Airbnb che passera alla storia delle HR

Published: May 14, 2020, 4:50 p.m.
Duration: 12 minutes 24 seconds

Listed in: Technology

Puntata 85: Dal marketing mainstream al nuovo marketing di quartiere

Published: May 13, 2020, 3:30 p.m.
Duration: 8 minutes 30 seconds

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Puntata 84: L'eccitazione della scoperta: lelemento fondamentale per i consumatori

Published: May 12, 2020, 3:15 p.m.
Duration: 7 minutes 43 seconds

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Puntata 83: Il divertimento e il plus per un marketer vincente

Published: May 8, 2020, 3 p.m.
Duration: 7 minutes 19 seconds

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Puntata 82: L'intelligenza emotiva

Published: May 7, 2020, 3 p.m.
Duration: 10 minutes 28 seconds

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Puntata 81: Suoni binaurali: cosa sono e come funzionano nel nostro cervello

Published: May 6, 2020, 3 p.m.
Duration: 7 minutes 46 seconds

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Puntata 80: L'archetipo dell'eroe: il tuo brand e piu Batman o Superman?

Published: May 5, 2020, 3 p.m.
Duration: 7 minutes 16 seconds

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Puntata 79: Il nuovo ruolo della comunicazione nella leadership post-gerarchica

Published: April 30, 2020, 3 p.m.
Duration: 8 minutes 56 seconds

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Puntata 78: Circondato da idioti: come comunicare efficacemente con chi ti e vicino nel business e nella vita

Published: April 29, 2020, 3 p.m.
Duration: 9 minutes 13 seconds

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Puntata 77: Lo shopping on line durante la quarantena: attenzione alle scelte del tuo cervello

Published: April 28, 2020, 4:35 p.m.
Duration: 6 minutes 17 seconds

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Puntata 76: Digital Caos: un nuovo paradigma per i marketer

Published: April 24, 2020, 3 p.m.
Duration: 8 minutes 33 seconds

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Puntata 75: Il grande impatto dei micro e nano influencer nelle campagne di marketing

Published: April 23, 2020, 3 p.m.
Duration: 7 minutes 17 seconds

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Puntata 74: Il buzz marketing: le relazioni al centro del marketing conversazionale

Published: April 22, 2020, 3 p.m.
Duration: 9 minutes 15 seconds

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Puntata 73: La semiotica digitale: una disciplina innovativa per il comunicatore odierno

Published: April 21, 2020, 3 p.m.
Duration: 14 minutes 17 seconds

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Puntata 72: Il cambiamento del mondo fashion: la copertina di Vogue e lintervista di Giorgio Armani (ospite Francesca Bonotto)

Published: April 20, 2020, 3 p.m.
Duration: 17 minutes

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Puntata 71: Conosci te stesso: quando cervello e emozioni viaggiano allunisono

Published: April 17, 2020, 3 p.m.
Duration: 7 minutes 7 seconds

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Puntata 70: Best Audio Brands 2020: Mastercard spodesta McDonalds come miglior logo sonoro

Published: April 16, 2020, 3 p.m.
Duration: 7 minutes 6 seconds

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Puntata 69: TikToK: il branding e le strategie di marketing

Published: April 15, 2020, 3 p.m.
Duration: 6 minutes 22 seconds

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Puntata 68: La pubblicita ai tempi del CoronaVirus - Burger King e il suo Whopper per la quarantena

Published: April 14, 2020, 3 p.m.
Duration: 5 minutes 25 seconds

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Puntata 67: I 4 passaggi per una corretta esecuzione di una strategia di comunicazione

Published: April 10, 2020, 3 p.m.
Duration: 7 minutes 7 seconds

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Puntata 66: Il Celebrity Marketing ai tempi del Coronavirus

Published: April 9, 2020, 3 p.m.
Duration: 5 minutes 30 seconds

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Puntata 65: I 5 tratti essenziali per la leadership di aziende di successo

Published: April 8, 2020, 3 p.m.
Duration: 6 minutes 43 seconds

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Episodio 65: I 5 tratti essenziali per la leadership di aziende di successo

Published: April 8, 2020, 3 p.m.
Duration: 6 minutes 43 seconds

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Puntata 64: La pubblicita ai tempi del CoronaVirus

Published: April 7, 2020, 3 p.m.
Duration: 5 minutes 32 seconds

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Episodio 64: La pubblicità ai tempi del Coronavirus

Published: April 7, 2020, 3 p.m.
Duration: 5 minutes 32 seconds

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Puntata 63: La gioia dell'anticipazione come strategia di brand positioning

Published: April 6, 2020, 3:05 p.m.
Duration: 5 minutes 19 seconds

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Puntata 62: Dagli algoritmi all'intelligenza artificiale

Published: Dec. 24, 2019, 4 p.m.
Duration: 3 minutes 43 seconds

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Puntata 61: Facebook e la nostra memoria storica

Published: Dec. 23, 2019, 4 p.m.
Duration: 4 minutes 22 seconds

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Puntata 60: I social media come fenomeno sociale

Published: Dec. 22, 2019, 4 p.m.
Duration: 5 minutes

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Puntata 59: Gli italiani e i social media

Published: Dec. 21, 2019, 4 p.m.
Duration: 4 minutes 18 seconds

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Puntata 58: Gli influencer marketing

Published: Dec. 20, 2019, 4 p.m.
Duration: 4 minutes 34 seconds

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Puntata 57: Il business nelle nicchie di mercato

Published: Dec. 19, 2019, 4 p.m.
Duration: 4 minutes 2 seconds

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Puntata 56: La generazione Z

Published: Dec. 18, 2019, 4 p.m.
Duration: 4 minutes 20 seconds

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Puntata 55: L'e-shopping ed esperienza mobile per i Millenials

Published: Dec. 17, 2019, 4 p.m.
Duration: 4 minutes 47 seconds

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Puntata 54: Le Instagram Stories per il mondo business

Published: Dec. 16, 2019, 4 p.m.
Duration: 4 minutes 16 seconds

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Puntata 53: Instragram come luogo di business

Published: Dec. 15, 2019, 4 p.m.
Duration: 2 minutes 46 seconds

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Puntata 52: L'heritage marketing

Published: Dec. 14, 2019, 4 p.m.
Duration: 4 minutes 35 seconds

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Puntata 51: Progettare una campagna di email marketing

Published: Dec. 13, 2019, 4 p.m.
Duration: 4 minutes

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Puntata 50: I numeri della social TV

Published: Dec. 12, 2019, 4 p.m.
Duration: 4 minutes 26 seconds

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Puntata 49: La social TV

Published: Dec. 11, 2019, 4 p.m.
Duration: 3 minutes 39 seconds

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Puntata 48: 8 consigli per il web marketing manager

Published: Dec. 10, 2019, 4 p.m.
Duration: 4 minutes 12 seconds

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Puntata 47: Il web marketing manager

Published: Dec. 9, 2019, 4 p.m.
Duration: 3 minutes 38 seconds

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Puntata 46: I walled garden

Published: Dec. 8, 2019, 4 p.m.
Duration: 4 minutes 8 seconds

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Puntata 45: I nomadi digitali

Published: Dec. 7, 2019, 4 p.m.
Duration: 4 minutes

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Puntata 44: Il social media manager nell'ambito musicale

Published: Dec. 6, 2019, 4 p.m.
Duration: 4 minutes 4 seconds

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Puntata 43: L'influenza dei social network nella musica

Published: Dec. 5, 2019, 4 p.m.
Duration: 3 minutes 28 seconds

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Puntata 42: Metodi di storytelling

Published: Dec. 4, 2019, 4 p.m.
Duration: 3 minutes 46 seconds

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Puntata 41: Digital storytelling

Published: Dec. 3, 2019, 4 p.m.
Duration: 3 minutes 3 seconds

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Puntata 40: Storytelling Management

Published: Dec. 2, 2019, 4 p.m.
Duration: 3 minutes 37 seconds

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Puntata 39: Lo storytelling e la morfologia delle fiabe

Published: Dec. 1, 2019, 4 p.m.
Duration: 2 minutes 45 seconds

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Puntata 38: Lo storytelling come brand narrative strategy

Published: Nov. 30, 2019, 4 p.m.
Duration: 3 minutes 27 seconds

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Puntata 37: Le funzioni fondamentali archetipiche

Published: Nov. 29, 2019, 4 p.m.
Duration: 3 minutes 59 seconds

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Puntata 36: Il naming di un prodotto

Published: Nov. 28, 2019, 4 p.m.
Duration: 3 minutes 26 seconds

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Puntata 35: Gli archetipi

Published: Nov. 27, 2019, 4 p.m.
Duration: 3 minutes 37 seconds

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Puntata 34: Il brain marketing

Published: Nov. 26, 2019, 4 p.m.
Duration: 3 minutes 37 seconds

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Puntata 33: I neuroni specchio e il marketing

Published: Nov. 25, 2019, 4 p.m.
Duration: 3 minutes 52 seconds

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Puntata 32: Il mirroring

Published: Nov. 24, 2019, 4 p.m.
Duration: 3 minutes 48 seconds

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Puntata 31: Il framing

Published: Nov. 23, 2019, 4 p.m.
Duration: 3 minutes 21 seconds

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Puntata 30: La segmentazione del mercato

Published: Nov. 22, 2019, 4 p.m.
Duration: 3 minutes 38 seconds

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Puntata 29: La brand image

Published: Nov. 21, 2019, 4 p.m.
Duration: 2 minutes 53 seconds

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Puntata 28: La brand awareness

Published: Nov. 20, 2019, 4 p.m.
Duration: 3 minutes 20 seconds

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Puntata 27: Il neuromarketing per le aziende

Published: Nov. 19, 2019, 4 p.m.
Duration: 3 minutes 10 seconds

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Puntata 26: Il neuromarketing

Published: Nov. 18, 2019, 4 p.m.
Duration: 3 minutes 34 seconds

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Puntata 25: Emozioni e marketing

Published: Nov. 17, 2019, 4 p.m.
Duration: 3 minutes 22 seconds

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Puntata 24: Il sales funnel

Published: Nov. 16, 2019, 4 p.m.
Duration: 4 minutes 5 seconds

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Puntata 23: La lead generation (approfondimento)

Published: Nov. 15, 2019, 4 p.m.
Duration: 3 minutes 13 seconds

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Puntata 22: La lead generation

Published: Nov. 14, 2019, 4 p.m.
Duration: 3 minutes 9 seconds

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Puntata 21: L'inbound marketing

Published: Nov. 13, 2019, 4 p.m.
Duration: 4 minutes 11 seconds

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Puntata 20: Il business personal branding

Published: Nov. 12, 2019, 4 p.m.
Duration: 3 minutes 33 seconds

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Puntata 19 : Il digital personal branding

Published: Nov. 11, 2019, 4 p.m.
Duration: 4 minutes 20 seconds

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Puntata 18: Il personal branding oggi

Published: Nov. 10, 2019, 4 p.m.
Duration: 2 minutes 36 seconds

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Puntata 17: Il personal branding

Published: Nov. 9, 2019, 4 p.m.
Duration: 3 minutes 17 seconds

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Puntata 16: Da public relations a people relations

Published: Nov. 8, 2019, 4 p.m.
Duration: 4 minutes 14 seconds

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Puntata 15: Digital PR

Published: Nov. 7, 2019, 4 p.m.
Duration: 3 minutes 24 seconds

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Puntata 14: Advertising on-line

Published: Nov. 6, 2019, 4 p.m.
Duration: 3 minutes 40 seconds

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Puntata 13: Copywriter digital

Published: Nov. 5, 2019, 4 p.m.
Duration: 2 minutes 53 seconds

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Puntata 12 : Dal copywriting al SEO copywriting

Published: Nov. 4, 2019, 4 p.m.
Duration: 3 minutes 21 seconds

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Puntata 11: Competenza, creativita e coraggio

Published: Nov. 3, 2019, 4 p.m.
Duration: 3 minutes 1 second

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Puntata 10: Social media marketing

Published: Nov. 2, 2019, 4 p.m.
Duration: 3 minutes 45 seconds

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Puntata 9: Le sfide del marketing

Published: Nov. 1, 2019, 4 p.m.
Duration: 3 minutes 34 seconds

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Puntata 8: La capacita di ascolto delle persone

Published: Oct. 31, 2019, 4 p.m.
Duration: 2 minutes 58 seconds

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Puntata 7: I linguaggi della comunicazione digital

Published: Oct. 30, 2019, 4 p.m.
Duration: 3 minutes 3 seconds

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Puntata 6: La creativita e il problem solving

Published: Oct. 29, 2019, 4 p.m.
Duration: 3 minutes 20 seconds

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Puntata 5: La brand identity

Published: Oct. 28, 2019, 4 p.m.
Duration: 2 minutes 47 seconds

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Puntata 4: La comunicazione strategica

Published: Oct. 27, 2019, 4 p.m.
Duration: 3 minutes 27 seconds

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Puntata 3: Le competenze per entrare nel mondo digital

Published: Oct. 26, 2019, 4 p.m.
Duration: 2 minutes 28 seconds

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Puntata 2: La Storia del Web

Published: Oct. 26, 2019, 2:59 p.m.
Duration: 2 minutes 50 seconds

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Puntata 1: Generazione Digital

Published: Oct. 26, 2019, 2 p.m.
Duration: 2 minutes 25 seconds

Listed in: Technology