Podcasts Other Future Proof
Future Proof

Future Proof

92 episodes

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Podcasts

4. How can you use AI for better outcomes in media?

Published: March 15, 2021, 2 a.m.
Duration: 21 minutes 2 seconds

Listed in: Other

3. How can social influencers help brands?

Published: March 1, 2021, 1 a.m.
Duration: 29 minutes 45 seconds

Listed in: Other

2. What is changing in the world of advertising?

Published: Feb. 15, 2021, 1 a.m.
Duration: 25 minutes 8 seconds

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1. How will radio and out-of-home advertising evolve?

Published: Feb. 1, 2021, 8:59 a.m.
Duration: 20 minutes 55 seconds

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73. How can brands make the most of Snapchat?

Published: Dec. 7, 2020, 2 a.m.
Duration: 23 minutes 25 seconds

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BONUS: What’s next for marketing? with Mark Read, WPP

Published: Nov. 23, 2020, 1 a.m.
Duration: 17 minutes 45 seconds

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72. Where do great ads thrive?

Published: Nov. 16, 2020, 6 a.m.
Duration: 28 minutes 2 seconds

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71. How did BlackRock find its purpose?

Published: Nov. 2, 2020, 1 a.m.
Duration: 27 minutes 13 seconds

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70. What is authentic marketing?

Published: Oct. 19, 2020, 4:30 a.m.
Duration: 23 minutes 32 seconds

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69. What makes JD.com a winning brand?

Published: Sept. 28, 2020, 1 a.m.
Duration: 25 minutes 7 seconds

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68. Why do attitudes about gender equality matter?

Published: Sept. 14, 2020, 4:30 a.m.
Duration: 33 minutes 1 second

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67. What makes a winning advert?

Published: Aug. 31, 2020, 5 a.m.
Duration: 17 minutes 37 seconds

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66. How has COVID-19 challenged media agencies?

Published: Aug. 24, 2020, 5 a.m.
Duration: 23 minutes 56 seconds

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65. What does the future hold?

Published: Aug. 17, 2020, 5 a.m.
Duration: 34 minutes 1 second

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64. Why should brands care where their ads appear?

Published: Aug. 9, 2020, 4 p.m.
Duration: 26 minutes 32 seconds

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63. Why should brands embrace the circular economy?

Published: Aug. 3, 2020, 7:52 a.m.
Duration: 25 minutes 57 seconds

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62. What does it mean to be color brave?

Published: July 19, 2020, 4 p.m.
Duration: 22 minutes 2 seconds

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61. How do we make fashion sustainable?

Published: June 29, 2020, 8:23 a.m.
Duration: 27 minutes 56 seconds

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60. Why should you care about TikTok?

Published: June 15, 2020, 5:01 p.m.
Duration: 18 minutes 52 seconds

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59. What happened to Cannes Lions?

Published: June 8, 2020, 7:44 a.m.
Duration: 21 minutes 27 seconds

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58. How is radio coping with COVID-19?

Published: June 1, 2020, 7:09 a.m.
Duration: 23 minutes 24 seconds

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57. How does politics affect brands in America? with Joel Benenson

Published: May 22, 2020, 1:35 p.m.
Duration: 27 minutes 41 seconds

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56. Does conversational AI give us better insights?

Published: May 11, 2020, 8:11 a.m.
Duration: 27 minutes 49 seconds

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55. How can search data build a winning content strategy?

Published: April 27, 2020, 8:45 a.m.
Duration: 26 minutes 19 seconds

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BONUS: How will COVID-19 affect media and advertising?

Published: April 20, 2020, 8:49 a.m.
Duration: 20 minutes 44 seconds

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54. How do consumer conversations affect your brand?

Published: April 13, 2020, 4:21 p.m.
Duration: 23 minutes 39 seconds

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BONUS: How is COVID-19 impacting customer experience, and financial services?

Published: April 9, 2020, 10:41 a.m.
Duration: 15 minutes 28 seconds

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BONUS: How can brands survive COVID-19?

Published: April 3, 2020, 4:55 p.m.
Duration: 21 minutes 34 seconds

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BONUS: What lessons can brands learn from China?

Published: March 31, 2020, 10:26 a.m.
Duration: 23 minutes 29 seconds

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BONUS: How will COVID-19 change global healthcare?

Published: March 26, 2020, 10:55 a.m.
Duration: 19 minutes 54 seconds

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BONUS: What is the impact of COVID-19 on grocery and retail?

Published: March 24, 2020, 8:56 p.m.
Duration: 22 minutes 22 seconds

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53. What is the future of sustainable urban mobility?

Published: March 15, 2020, 8:45 p.m.
Duration: 29 minutes 25 seconds

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52. What’s not going to happen in marketing?

Published: March 1, 2020, 1 p.m.
Duration: 25 minutes 10 seconds

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51. What’s next in media and marketing?

Published: Feb. 16, 2020, 12:37 p.m.
Duration: 28 minutes 27 seconds

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50. What’s changing media agencies in 2020?

Published: Feb. 2, 2020, 4:35 p.m.
Duration: 24 minutes 6 seconds

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49. How do you transform marketing in a 500-year-old business?

Published: Jan. 19, 2020, 5:10 p.m.
Duration: 26 minutes 42 seconds

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48. Why does marketing need to be sustainable?

Published: Jan. 7, 2020, 10:27 a.m.
Duration: 26 minutes 27 seconds

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47. How can you make the most of chatbots?

Published: Dec. 20, 2019, 3:20 p.m.
Duration: 23 minutes 24 seconds

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46. What makes marketers inspiring?

Published: Dec. 9, 2019, 4 a.m.
Duration: 29 minutes 49 seconds

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45. How can you make the world a better place?

Published: Nov. 27, 2019, 10:57 a.m.
Duration: 31 minutes 1 second

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44. How do you produce news in a digital world?

Published: Nov. 5, 2019, 10 a.m.
Duration: 26 minutes 41 seconds

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43. How do you delight Indian banking customers?

Published: Oct. 30, 2019, 3:32 p.m.
Duration: 24 minutes 18 seconds

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42. How can marketing change a company’s culture?

Published: Oct. 11, 2019, 1:16 p.m.
Duration: 28 minutes 43 seconds

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41. Are marketers realising the full potential of AI and machine learning?

Published: Oct. 6, 2019, 4 p.m.
Duration: 29 minutes 25 seconds

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40. What is the value of creativity? with Perry Nightingale

Published: Sept. 29, 2019, 2 p.m.
Duration: 26 minutes 19 seconds

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39. Why does the adtech market need to change?

Published: Sept. 23, 2019, 4 p.m.
Duration: 21 minutes 45 seconds

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38. What is the future of automotive? with Mat Heinl

Published: Sept. 15, 2019, 4 p.m.
Duration: 30 minutes 45 seconds

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37. Why does eBay advertise on TV? with Gareth Jones

Published: Sept. 9, 2019, 9:08 a.m.
Duration: 28 minutes 55 seconds

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36. Can a machine be creative? with Perry Nightingale

Published: Sept. 1, 2019, 4 p.m.
Duration: 21 minutes 31 seconds

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35. Can marketing make us enjoy food more? with Dr Cammy Crolic

Published: Aug. 25, 2019, 10:57 p.m.
Duration: 25 minutes 53 seconds

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34. How can we make online advertising better? featuring Teads

Published: Aug. 15, 2019, 4:45 p.m.
Duration: 24 minutes 1 second

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33. How can brands make the most of Pinterest? with Jon Kaplan

Published: Aug. 9, 2019, 11:26 a.m.
Duration: 18 minutes 57 seconds

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32. What’s changed in the agency world? with MediaCom’s Nick Lawson

Published: Aug. 2, 2019, 12:33 p.m.
Duration: 22 minutes 46 seconds

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31. Why is Spotify getting into podcasts? with Danielle Lee

Published: July 23, 2019, 9:13 a.m.
Duration: 22 minutes 48 seconds

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30. What’s it like to work at Facebook? with Steve Hatch

Published: July 21, 2019, 4 p.m.
Duration: 25 minutes 45 seconds

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29. What makes a game-changing CMO? with Nadine Dietz

Published: July 12, 2019, 10:30 a.m.
Duration: 24 minutes 26 seconds

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28. How can marketers bring more joy to their work?

Published: July 8, 2019, 9:53 a.m.
Duration: 25 minutes 2 seconds

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BONUS: Why should we care about brand value?

Published: July 3, 2019, 2:49 p.m.
Duration: 28 minutes 25 seconds

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27. How does Google balance creativity and technology?

Published: July 1, 2019, 8:02 a.m.
Duration: 22 minutes 4 seconds

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Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop

Published: June 21, 2019, 3:37 p.m.
Duration: 19 minutes 53 seconds

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Live at Cannes Lions: Why should creatives embrace AI?

Published: June 20, 2019, 3:26 p.m.
Duration: 18 minutes 42 seconds

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Live at Cannes Lions: In a tech-centric world, how does Unilever retain its place in the cultural conversation?

Published: June 19, 2019, 3:36 p.m.
Duration: 12 minutes 57 seconds

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Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar

Published: June 18, 2019, 3 p.m.
Duration: 20 minutes 26 seconds

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Live at Cannes Lions: Why are we still talking about brand purpose? with P&G

Published: June 17, 2019, 3:35 p.m.
Duration: 20 minutes 22 seconds

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26. What can advertising do about “toxic masculinity”?

Published: June 9, 2019, 7 a.m.
Duration: 28 minutes 42 seconds

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25. How much branding can you put in branded content?

Published: May 24, 2019, 5 a.m.
Duration: 28 minutes 32 seconds

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24. What is the best way to achieve business growth?

Published: May 10, 2019, 5 a.m.
Duration: 27 minutes 53 seconds

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23. How can brands get gender right?

Published: April 26, 2019, 1 p.m.
Duration: 28 minutes 6 seconds

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22. How do you name a corporate brand? with Essity

Published: April 15, 2019, 7:07 a.m.
Duration: 28 minutes 26 seconds

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21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School

Published: April 1, 2019, 8 a.m.
Duration: 40 minutes 22 seconds

Listed in: Other

20. How does the BBC use audience data?

Published: March 11, 2019, 11:08 a.m.
Duration: 23 minutes 45 seconds

Listed in: Other

19. Should marketers invest in AI?

Published: March 1, 2019, 12:57 p.m.
Duration: 24 minutes 59 seconds

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BONUS: What Women Want? Exhibition Audio Tour by Kantar

Published: Feb. 25, 2019, 3:47 p.m.
Duration: 21 minutes 4 seconds

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18. What is the business case for marketing?

Published: Feb. 15, 2019, 12:19 p.m.
Duration: 24 minutes 35 seconds

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17. Is advertising diverse enough?

Published: Jan. 30, 2019, 2:29 p.m.
Duration: 26 minutes 18 seconds

Listed in: Other

16. What is the future of news?

Published: Jan. 18, 2019, 2:05 p.m.
Duration: 26 minutes 57 seconds

Listed in: Other

15. Can a business be truly customer-centric?

Published: Jan. 4, 2019, 5:10 p.m.
Duration: 27 minutes 43 seconds

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14. What is Twitter’s role in the media mix?

Published: Dec. 18, 2018, 3:38 p.m.
Duration: 24 minutes 24 seconds

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BONUS: How will the media landscape change in 2019?

Published: Dec. 12, 2018, 9:38 a.m.
Duration: 28 minutes 16 seconds

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13. How can businesses close the narrative gap?

Published: Dec. 6, 2018, 2:25 p.m.
Duration: 25 minutes 38 seconds

Listed in: Other

12. Are brands paying enough attention to audio?

Published: Nov. 23, 2018, 1:23 p.m.
Duration: 22 minutes 48 seconds

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11. Future Proof LIVE: What is marketing’s role in the boardroom?

Published: Nov. 16, 2018, 2:08 p.m.
Duration: 41 minutes 6 seconds

Listed in: Other

10. What can marketers learn from the dark web?

Published: Nov. 11, 2018, 8:24 p.m.
Duration: 25 minutes 36 seconds

Listed in: Other

9. Is advertising creative enough?

Published: Oct. 26, 2018, 2:32 p.m.
Duration: 21 minutes 51 seconds

Listed in: Other

8. What is the future of radio?

Published: Oct. 12, 2018, 9 p.m.
Duration: 25 minutes 11 seconds

Listed in: Other

7. Is voice technology the next big thing?

Published: Sept. 24, 2018, 4:04 p.m.
Duration: 24 minutes 57 seconds

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6. Do Facebook adverts work?

Published: Sept. 5, 2018, 2:01 p.m.
Duration: 24 minutes 17 seconds

Listed in: Other

5. What skills do marketers really need?

Published: Aug. 22, 2018, 12:29 p.m.
Duration: 24 minutes 57 seconds

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4. Where are all the women in advertising?

Published: Aug. 20, 2018, 10:12 a.m.
Duration: 20 minutes 41 seconds

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3. Can brands use technology to become more ‘human’?

Published: July 30, 2018, 1:43 p.m.
Duration: 27 minutes 1 second

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2. What does ‘trusting a brand’ actually mean?

Published: July 20, 2018, 1:57 p.m.
Duration: 24 minutes 38 seconds

Listed in: Other

1. Are social influencers worth the investment?

Published: July 20, 2018, 10:03 a.m.
Duration: 23 minutes 25 seconds

Listed in: Other