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Heyo, Zengineers!\n\nThis week, we get to be fan boys of our guest. As you all know, Adam and I are life long photographers, so you can imagine our joy when Peter Dering of Peak Design agreed to join us for a few hours to share his experience designing and selling fantastic photography gear, and creating hugely successful Kickstarter campaigns. To our surprise, the connections went even deeper.\n\nPeter was happy to share his thoughts on building great products and a company culture that have a positive impact on customers, employees, and our planet. We talk about the inspiration to start Peak Design, how it happened, and early successful Kickstarter campaigns (of which Adam and Brian both participated with great gusto).\n\nFrom here we were surprised to spiral a bit off course from where we thought we were headed. In fact, we barely discussed photography. Instead we strayed into a common area of conversation recently on the cast, Climate Change, and what the hell to do about it. As the CEO of a company that makes physical products, an outdoor adventurer, and a generally well read and good dude, Peter understands the challenges facing the world around the release of carbon into our atmosphere. To do his part, he's started an initiative called Climate Neutral to encourage other businesses to reduce and eliminate their carbon footprint. Once again, we're big fans.\n\nWe hope you enjoy this winding adventure through the mind and explorations of Peter Dering!\n\nSupport the show:\xa0http://support.zengineeringpodcast.com\nVisit our website for more episodes:\xa0https://zengineeringpodcast.com\n\nCheers,\nAdam & Brian\nShow Notes\nPeter on Linkedin: https://www.linkedin.com/in/peter-dering-54760718/\nPeak Design: https://www.peakdesign.com/\nPeak Design's latest succesful kickstarter campaign for the Travel Tripod: https://www.kickstarter.com/projects/peak-design/travel-tripod-by-peak-design/posts/2564456\nPeak Design's Mission (it's great): https://www.peakdesign.com/pages/mission\nPeak Design's Sustainability Strategy (also great): https://www.peakdesign.com/pages/sustainability\nClimate Neutral (Peter's Climate Innitiative): https://www.climateneutral.org/\nMutual Benfit Corporation: https://info.legalzoom.com/difference-between-nonprofit-mutualbenefit-corporation-27224.html\nProject Wren (carbon offsets): https://projectwren.com/\n\n--- \n\nSupport this podcast: https://podcasters.spotify.com/pod/show/zengineering-podcast/support