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1\ufe0f\u20e3 COMMUNITY SPOTLIGHT - In every seminary community, which comprises, at minimum, current students, faculty, staff, and alumni, there is a treasure chest of stories to be shared, either of what those seminary family members are doing presently or of the difference the seminary has made in their lives. An institution\u2019s social media team should collect as many of these stories as possible and post them frequently.\n\n2\ufe0f\u20e3 BEHIND THE SCENES: IN THE CLASSROOM - What is it like to actually take a course at your school? I remember having some fascinating and oftentimes spirited conversations in my classes during my seminary years, and I can only imagine what kind of online discussion could have been sparked had clips on any of those discussions been posted on social media. Instant engagement right here!\n\n3\ufe0f\u20e3 PRESIDENT\u2019S PERSPECTIVE - Among the many hats a seminary president should wear is that of content producer. He or she should have a blog, vlog, podcast, or at least a bi-monthly newsletter where he/she shares perspectives and advances thought leadership on issues of relevance to the Christian community, thereby raising the profile and prophetic witness of the seminary as a whole.\n\n4\ufe0f\u20e3 CAMPUS LIFE/IN THE COMMUNITY - Prospective students should not only get a taste what it\u2019s like to take a class at their potential school, but they should also get a glimpse of what being a student on that campus looks like. If the seminary is a commuter school, the focus with this type of content would be less on campus life and more on the programs or projects the seminary taking place in its surrounding community.\n\n5\ufe0f\u20e3 CURRENT SCHOLARSHIP - One really good and collaborative way to advance the thought leadership of the seminary would be to discuss the current research of its students and faculty. Prospective students and potential donors could be attracted to the difference-making academic work taking place in the seminary community and want to be a part of it. \n\nWith these types of content and others I\u2019ll be discussing over time, a seminary should never struggle to find engaging content to share. \n\nScripture:\nIsaiah 61; Luke 4:16-21\n\nTool:\nPrayer of Examen app from Fuller Studio - https://fullerstudio.fuller.edu/prayer-of-examen/\n\nNeed communications help? Holler at me: http://yourdigitalpastor.co/hire\n\n#YourDigitalPastor