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What better publicity could a VR\ncompany ask for, than to have an Avenger demo your product in prime\ntime, on one of the most-watched talk shows in America? That\u2019s\nexactly the kind of lucky break Beat Saber had, and today\u2019s guest \u2013\nZambezi Partners co-founder, and long-time occupant of the XR space,\nJenna Seiden \u2013 was instrumental in making that happen. She regales\nAlan with the tale at the top of this new episode of the XR for\nBusiness Podcast.\n\n\n\n\n\n\n\nAlan: Today\u2019s guest is Jenna\nSeiden and she\u2019s an entertainment and emerging technology consultant\nin VR, AR artificial intelligence, and IOT, and she\u2019s a social impact\ninvestor. Jenna has a proven executive leadership in\nentrepreneurship, with demonstrated startup and high growth business\nexperience. She has broad experience in traditional film, TV, digital\nmedia, augmented reality, virtual reality and video games. She has an\ninnate ability to lead diverse groups, including creative, financial,\nand engineering teams. She has outstanding content and business\ndevelopment, success on a global stage, and a sophisticated board of\ndirectors, to production-level experience. She\u2019s worked for some\namazing companies; Venture Advisor for LUMO Labs Beat Saber,\nSpringboard VR, Felix & Paul Studios, Baobab Studios, Exit\nReality VR. She\u2019s the former head of content acquisition and\npartnerships for VIVE Port at HTC VIVE, and she used to be the V.P.\nof content development and strategic partnerships for the worldwide\nbusiness development for Microsoft Studios. It\u2019s my absolute pleasure\nto welcome Jenna to the show. Welcome, Jenna.\n\n\n\nJenna: Thank you so much for\nhaving me.\n\n\n\nAlan: And one thing I failed to\nmention; people can find you at Zambezi Partners.com. Welcome to the\nshow. You have done so many amazing things in your career; where do\nwe begin?\n\n\n\nJenna: I\u2019m exhausted, hearing\nyou give me such an amazing intro there. I\u2019m just this person who\nlikes to help people tell their stories. And I started off in sports,\nthen went into traditional Hollywood, and somehow found myself being\nan explorer in all these new tech platforms and went, \u201cwait a\nminute, these great storytellers have all these other places to tell\ndifferent branching storylines. They can do this on YouTube, and they\ncan do this on an XBox. They can do this now in VR.\u201d And I sit\nright in the middle of the tech side, and the storytelling narrative\nside, and the business side. So I\u2019m thrilled that I now have a\nnarrative, because once upon a time I had employers go, \u201cyou\nmake no sense, you move around too much.\u201d And I go, \u201cwell,\nI\u2019m not my grandfather that worked at IBM for 50 years.\u201d This is\na world where people do bounce around every two-to-four years, and we\nget to try things. And I love that I had such great experiences with\nsome of these amazing consumer products companies. They were all\nchallenging \u2014 sometimes were great, sometimes were not so great. And\nnow, it\u2019s the first time I\u2019ve been on my own. But I\u2019ve never been\nhappier.\n\n\n\nAlan: So, Zambezi Partners is a\nsmall consulting firm, but it seems like you\u2019re consulting for some\nreally big brands. I mean, let\u2019s just take Beat Saber. Beat Saber was\njust on The Tonight Show with Jimmy Fallon. Here\u2019s a VR/AR game that\nis now in the forefront of mainstream media. How did that happen?\n\n\n\nJenna: I\u2019m thrilled how that\nhappened. I will caveat it with, I was on Jimmy Fallon\u2019s team of\nagents back in the day. I worked on a mobile game with him. I used to\nwork at NBC. But none of that was initiated when this opportunity\ncame up, which is what I love so much. It was a nice thing to throw\nin there, when people who didn\u2019t know me were like, \u201cwho are\nyo