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Getting started in AR marketing and\nvirtual try-ons can be tricky for enterprise, especially if \u2014 like\nWalmart or Amazon \u2014 you\u2019ve got hundreds of thousands of products to\nmodel and host. Or, it could be easy, with the help of services like\nSeek, which hosts 3D content like YouTube hosts videos. CEO and\nfounder Jon Cheney drops in to share the details.\n\n\n\nOh, and Alan gets a spaceship.\n\n\n\n\n\n\n\nAlan: Thanks for joining the XR for Business Podcast with your host, Alan Smithson. Today\u2019s guest is Jon Cheney from Seek XR. I\u2019m really, really excited to have Jon on the show. We traveled all through China together, pitching to rooms full of Chinese investors. And it\u2019s been an amazing experience. Jon is the CEO and founder of Seek. They\u2019re a leading provider of web-based augmented reality for e-commerce brands. I just found this out about him: he\u2019s a composer as well, for films. SeekView is his web-based product built for e-commerce brands. They\u2019ve won several business competitions, including Pluralsight LIVE, where they won $50,000. They\u2019ve announced some really big partnerships with Walmart and Lego and some other stuff. We\u2019ll get to that. But if you want to learn more about John and the work they\u2019re doing at Seek, it\u2019s seekxr.com. \n\n\n\nJon, welcome to the show, my friend.\n\n\n\nJon: Thanks so much, Alan. Great\nto be on the phone with you today.\n\n\n\nAlan: I\u2019m so excited, man. It\u2019s\nbeen a minute since we got to just talk and hang out. We had a great\ntime in China. And since then, you guys have done some amazing work.\nTalk to me about what you guys are doing. I saw some things from Lego\nand Walmart. And you\u2019re building 3D visualizers for big companies.\nWhat\u2019s going on?\n\n\n\nJon: Yeah, man, it\u2019s been quite a journey. Where we are today is way far away from where we started. [chuckles] There\u2019s a lot of people in the XR industry that could probably chime in with similar stories. With this industry that changes so fast, you got to be ready to move with it. But from the very beginning, we\u2019ve had one overarching goal that actually hasn\u2019t changed. We wanted to make augmented reality easier to find and access, and make this a technology that was more accessible. And where we\u2019ve landed is in web-based AR. And there\u2019s obviously hundreds of use cases for web-based AR, but where we really decided to focus is on the e-commerce realm of things. And you\u2019re talking about Walmart, Lego, and those were a couple examples of some of our recent partners. But we\u2019re really focusing on the e-commerce and the retail sector, because there\u2019s just huge benefits when a customer, the end-user is able to use this technology to see a product that they\u2019re considering purchasing. Whether it\u2019s a little Sonos speaker, or a new couch, or a new shoe, or whatever that is, to be able to see it in your space, in your environment, and kind of have all those questions answered that you don\u2019t really know until you get the product, typically. It\u2019s just a huge benefit, and so because of that very obvious benefit, it\u2019s taking off in a big way, and we\u2019re fortunate to work with some of the big, big companies out there at this point. \n\n\n\nAlan: So you created this web-based AR visualizer. Walk us through, like I\u2019m on a website, I\u2019m scrolling down, I see a product, I\u2019m like, \u201cMan, that\u2019s really cool, but I don\u2019t know if it\u2019s gonna fit my living room.\u201d \u2014 maybe it\u2019s a coach, we\u2019ll just use a couch as an example \u2014 I don\u2019t know if it\u2019s going to fit. You can press a button, using the camera on the phone, now it\u2019ll project that couch in