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Today\u2019s guest Sean Hurwitz started his journey to the XR field in the realm of game development. But as the years went on, more and more he saw the value of putting game engines to work training professionals instead of hunting zombies. He talks about how PIXO VR achieves this.\n\n\n\n\n\n\n\nAlan: Hey, everyone, it\u2019s Alan\nSmithson here with the XR for Business podcast. Today we\u2019re speaking\nwith Sean Hurwitz, founder and CEO of PIXO VR, a Detroit based\ncompany focused on VR software for training on processes, safety, and\nemergency response. Much like myself, Sean believes that extended\nreality \u2014 or XR \u2014 technologies can unlock human potential, and\nrealize limitless possibilities. He\u2019s assembled an all-star team of\ngame changing VR and AR engineers, and we\u2019re going to talk about how\nthis translates directly into safety and training across all\ndifferent industries. All that and more on the XR for Business\npodcast.\n\n\n\nSean, welcome to the show, my friend.\n\n\n\nSean: Hi, Alan. Thanks for\nhaving me.\n\n\n\nAlan: It\u2019s my absolute pleasure.\nI\u2019m really, really excited. I\u2019ve been kind of using your VR training\nvideo that you did. It was in a basement, and you\u2019re training gas\nmeter people on how to how to \u2014 I guess \u2013use a gas meter. But I\u2019ve\nbeen using that video to show the diverse range of things that can be\ndone within VR. Tell us about that. Tell us about PIXO VR.\n\n\n\nSean: Yes, I am definitely\nonboard with the way that XR and training will definitely change the\necosystem, make people\u2019s lives safer and more effective, and\nhopefully make more money too, at the end. So yeah, the example that\nyou give is a replication of a basement, where technicians were in\nthe traditional way of training, driving around, mirroring or\nshadowing older technicians as the evolving workforce and the younger\ngeneration coming in. And they were training the new employees, the\nnew trainees, and they were looking for a way to do this training\nthat would be close to real life, rather than drive around for weeks\nor months on end. And they couldn\u2019t show\u2013 the problem was they\ncouldn\u2019t really identify or show all the variances in the gas meters\nin these basements. So we did a multi-user randomized scenario of\nmillions of different setups and scenarios of what these gas meters\nwould look like, and really expedited the training timeline. So PIXO,\nthat\u2019s sort of the\u2013 using your video as an example. But we started\nas a traditional console video game company, moving quickly into\nmobile and enterprise, and then even quicker in 2016 into getting the\nfirst Oculus DK and starting to build enterprise VR training, from\nthat point forward.\n\n\n\nGoing from making games, because I just\ninterviewed Arash Keshmirian from Extality, and he was doing the same\nthing. They were making virtual or augmented reality games for\nphones. And now they\u2019re making enterprise solutions. How did you make\nthat shift from going to making games to enterprise? And was it\nsimply a way of making money or just\u2013 what is the precipitating\nfactor of going from making games to basements full of gas fitting\ntechnology?\n\n\n\nSean: Well, money certainly\nplays a role, but really the mission to make people\u2019s lives better,\nto help improve the planet that we live on, being able to utilize the\nskill set that we\u2019ve spent combined dozens of years, used the same\nskill set, even the same game engine as to develop interactive games\n\u2014 which is really what this training is \u2014 to be able to replicate\nthings that you either were too expensive to do otherwise or just too\nrisky to do. So, once we figured out that we were able to create the\nscenarios in the field \u2014 or in a basement, like you said earlier \u2014\nand