BROADCASTS.com

Your company has access to AR technology. Great! \u2026now what? Have you thought about how to effectively implement that technology to solve a problem? Or are you just planning to develop a neat digital gizmo, release it to the world, and hope folks will use it? Zappar CEO Caspar Thykier joins Alan to discuss his personal Three Cs for Success in AR, and how to think critically when developing AR solutions.\n\n\n\n\n\n\n\nAlan: Today\u2019s guest is Caspar Thykier, CEO of Zappar. Caspar has an extensive background in advertising and marketing, and has been lucky enough to work with some of the most successful companies with the biggest blue chip brands, surrounded by the best people. Now he\u2019s spending all of his time in the new world of spatial storytelling \u2014 or augmented reality, as some call it. He\u2019s helped so many companies get to market, but the one that he\u2019s working on now that is at the forefront of all this technology is Zappar. Zappar is an augmented reality platform, and a creative studio, all rolled into one, and they\u2019ve been doing augmented reality since 2011. Zappar are really specialists in augmented, virtual, and mixed reality and they\u2019ve been leading the way for over seven years. They work with some of the biggest brands in the world, to meet their marketing and commercial objectives by adding a layer of interactive digital content to their products, packaging, point-of-sale places, and physical marketing collateral. Basically, they turn all passive print into always-on media channels that brand owners can control, which is pretty incredible and amazing stuff. You can learn more about Zappar by visiting them at Zappar.com. \u201cZed\u201d-A-P-P-A-R dot com. Or, if you\u2019re American, \u201cZee\u201d-A-P-P-A-R dot com.\xa0\n\n\n\nI want to welcome Caspar to the show. Welcome to the show, Caspar!\n\n\n\nCaspar: Thank you so much, and thanks for that introduction. Especially making a difference between the US and the UK pronunciation of \u201cZee\u201d and \u201cZed\u201d.\n\n\n\nAlan: Well, I\u2019m Canadian, so we share the \u201cZed.\u201d\n\n\n\nCaspar: There you go.\n\n\n\nAlan: Well, thank you so much for joining me, I\u2019ve been really excited about this podcast interview. You are literally a pioneer \u2014 not only a pioneer but a leading pioneer \u2014\xa0 in this industry. Zappar, you guys have done work with Wal-Mart, you\u2019ve done work with 7-Eleven, with tons of alcohol brands, with packaging brands, with consumer packaged goods. Let\u2019s just list off a few of the ones \u2014 the highlights \u2014 that you guys have done recently, and then we\u2019ll dig into what this technology does for a brand, how they can use it, and how they can get really involved.\n\n\n\nCaspar: Absolutely. Yeah, that\u2019ll be great. Maybe to preface that, I think how we\u2019ve come to be working with such a diverse range of clients and partners really stems back to where we started.\xa0\n\n\n\nAs you said, it seems a long time ago now, back in 2011, because we were a company that was self-funded then. When you think back then, you had to explain pretty hard to people what AR was, and we had to make sure that any of the projects we worked on were clearly revenue-driving, revenue-generating for the business. So at that time, we looked pretty horizontal and shallow across lots of different industries. I guess we looked into other black folks of contacts to see where we could fish first. That meant that we ended up exploring the opportunities for AR across entertainment \u2013 we did a lot of work with the Hollywood studios at that time, with Warner Brothers and others, both for theatrical marketing and consumer products \u2014 but then into retail. Working with retailers across the world, be it here in the UK with Asda, Wal-Mart in the sta