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Unlike in nature, ideas in enterprise don\u2019t grow or perish by\nthe laws of natural selection \u2014 survival of the fittest \u2014 but\nrather, which ideas are communicated and understood better at the\nearly stages. But not every good idea is best expressed on a\nwhiteboard. That\u2019s why Gabe Paez developed The Wild \u2014 a digital\ncollaborative space designed to help teams workshop designs and ideas\nin a VR environment.\n\n\n\n\n\n\n\nAlan: My name\u2019s Alan Smithson,\nthe host of the XR for Business Podcast, where we interview industry\nleaders in making technologies in virtual, augmented and mixed\nreality. And today\u2019s guest is Gabe Paez. Gabe works at the\nintersection of engineering, design, and business. He\u2019s the founder\nand CEO of The Wild, and immersive collaboration platform for teams\nto experience their work together, from anywhere in augmented and\nvirtual reality. The Wild enables spatial design teams to ideate,\nreview, share, and present in cross-platform XR from the same room or\nacross the world. Gabe has over a decade of experience leading\nexperiential product teams and has designed immersive software\nproducts for a diverse roster of Fortune 100 companies including\nGoogle, Samsung, Nike, AT&T, and Verizon. To learn more about The\nWild visit thewild.com. \n\n\n\n\nGabe, welcome to the show.\n\n\n\nGabe: Hi! It\u2019s good to be here.\nThank you.\n\n\n\nAlan: Really amazing. Thank you\nso much for taking the time. I know you\u2019re super busy. You just\nlaunched The Wild out into the wild. Tell us about The Wild. How did\nthis idea come to be, and what is it?\n\n\n\nGabe: Well, to be honest, I feel\nlike I\u2019ve spent my whole career trying to explain ambitious ideas to\npeople, and what I\u2019ve realized in that process is that there are\npools for sharing that idea \u2014 especially in the early stages of that\nidea \u2014 are so limited. And often the best, the most ambitious, the\nmost interesting ideas get shut out early on, solely for the reason\nthat they are misunderstood or not completely communicated to the\nother person. So I really wanted to break down that barrier; find a\nway for everyone on a team to experience an idea together, while it\u2019s\nstill in the ideas stage straight through to execution, and to find\nan efficiency in that process. Not just solely for cost savings, but\nultimately, to find the best ideas and let those surface to the top\nof the stack.\n\n\n\nAlan: Let\u2019s break it down here.\nSo this is a collaboration tool or a platform where people from\naround the world can go into a virtual space and experience design\ntogether.\n\n\n\nGabe: So The Wild really puts\ncollaboration at the core of the offering, not as an add-on, but as\nthe foundation of what we\u2019re doing. We\u2019re creating a collaboration\nhub for people that design spaces, environments to come together and\nexperience those spaces from anywhere in the world. Architects,\nengineers, people that their profession is to take an idea and\ntransform that into a physical place in the physical world somewhere.\nAnd so they have a unique challenge that the output of their process,\ntheir design process really isn\u2019t realized until the very final\nstage. So what The Wild does is sort of says we now have a capability\nthat we don\u2019t have to wait until the very end to really understand\nthat space and to experience it, not just as a simulation on your\nown, but to experience it together as a team, just as you would in\nthe very final moments where you walk through that space physically\nwith your teammates and look at what you\u2019ve created together. We\u2019re\nusing not just virtual reality, but the whole XR spectrum to allow\nthose team members to experience that idea as a concept in the very\nearly stages, either in total virtual space,