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If a picture\u2019s worth a thousand\nwords, then a video is worth millions! That\u2019s David Sime\u2019s\nphilosophy, anyway; he\u2019s marrying online video marketing to XR\ntechnology, to reach people\u2019s gaze \u2014 in a world with increasingly\nmore competition for their attention \u2014 with Oncor Reality.\n\n\n\n\n\n\n\nAlan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today\u2019s guest is David Sime, founder and technical director of Oncor Reality. With over 19 years of digital media experience, David delivers promotion and analysis at strategic, tactical, and operational levels. Disciplines include virtual reality, augmented reality, targeted online video, and strategic digital marketing across social media, mobile, pay-per-click, smart TV, and out-of-home mediums. David directs the multi-award winning digital media agency Oncor Video and now Oncor Reality. Based in London and Central Scotland, this multimedia team delivers results based in immersive media solutions across engineering, construction, hospitality, and luxury retail sectors all around the world. If you want to learn more about his company, it\u2019s oncorreality.com. \n\n\n\nDavid, welcome to the show, my friend.\n\n\n\nDavid: Thank you for having me,\nAlan. Can I start paying you to introduce me in events? That sounded\namazing, I\u2019m really impressed by myself now.\n\n\n\nAlan: Okay, let\u2019s restart.\n*David Sime, here we go!*\n\n\n\nDavid: [laughs] \n\n\n\n\nAlan: No? Too much?\n\n\n\nDavid: No, I think that\u2013\n\n\n\nAlan: I mean\u2013\n\n\n\nDavid: I think that\u2019s just\nenough for me. Just enough. [chuckles]\n\n\n\nAlan: [chuckles] We\u2019ll sell you\nthe whole state, but you\u2019ll only need the edge.\n\n\n\nDavid: [laughs]\n\n\n\nAlan: Oh man.\n\n\n\nDavid: I\u2019ve been watching what\nyou\u2019ve been doing on LinkedIn for years, man. And it\u2019s super\nimpressive. I really, really enjoy watching all your travels and all\nthe places that you go. I can only aspire to that kind of activity.\nBut, hey, I\u2019m doing my best.\n\n\n\nAlan: Well, I can tell you that\nI can\u2019t go on LinkedIn anymore without seeing your smiling face, so\nyou must be doing something right.\n\n\n\nDavid: I think I\u2019m developing an\naddiction. That\u2019s what I\u2019m doing. [laughs]\n\n\n\nAlan: It\u2019s like crack.\n\n\n\nDavid: I can\u2019t seem to stay off.\nI managed to wean myself off Facebook. And then this came along, the\nspecter or the methadone of the digital marketing world. And now here\nI am. But it\u2019s great, because people are super friendly and a lot\nless rude than in any other channel.\n\n\n\nAlan: It\u2019s amazing, because you\nreally have\u2013 I\u2019ve only experienced maybe 10 people \u2014 out of 30,000\nconnections and millions of views \u2014 that I\u2019ve had to block. And\nthat\u2019s really amazing. I think it\u2019s because people know that if they\ndo dumb shit on LinkedIn, I know where you work.\n\n\n\nDavid: [laughs] Exactly. I mean,\nI\u2019ve always said it\u2019s the anonymity of social media that can be the\nproblem, that makes people not behave themselves. LinkedIn, you are\nthe representative of yourself, your business, everybody knows who\nyou are, where you live. You just have to behave. Although some\npeople still don\u2019t. And it just seems ridiculous to me.\n\n\n\nAlan: The great thing is you can\nclick a button, and they disappear from existence.\n\n\n\nDavid: [laughs] I know! Because\nyou get people that ruminate and ruminate over this kind of stuff